White Paper: Press Releases: Transforming Announcements into Engagement

The humble press release is working much harder these days – and has become a valuable tool for audience engagement, interaction, participation and lead generation.

Discover how savvy PR professionals are creating branded content for their community of customers and prospects, and using press releases (along with social and other media) to drive engagement. This paper explores:

• Enhancing press releases with hyperlinks, multimedia and social media
• Using press release content in social media
• How to make news by developing and promoting original content
• How PR feeds lead generation and demonstrates true value
• What PR professionals are doing to quantify return on releases