Why Metrics Are the Key To Getting a Seat at the Revenue Table discusses:
- Laying the groundwork for client discussions on PR's direct impact on revenue
- How reporting can make the case for PR's driving leads, conversion and revenue
- Moving PR towards to the top of the strategy discussion
The lines between PR and demand generation are increasingly blending together. As a result, PR practicioners who were traditionally tasked with raising awareness and visibility now also increasingly need to drive revenue. PR drives traffic, traffic creates leads, leads become pipeline and pipeline becomes revenue.
Chris Albert, SVP, Digital & Social Research & Analytics, Ketchum
Sharam Fouladgar-Mercer, CEO and Co-Founder, AirPR
Ken Wincko, Senior Vice President Marketing, PR Newswire