How to Achieve Better Results by Integrating Public Relations and Marketing
Once rigidly separate (and often competitive) disciplines, public relations and marketing are converging.
The Internet has been the key catalyst in this transformation. Today, PR professionals are expected to leverage the latest web marketing tools, and Marketing professionals are expected to keep public relations top of mind when executing campaign strategy, because of PRs influence on brand, recognition and awareness.
Add to the transformation the rise of marketing automation systems, and the continual shrinking of marketing budgets, and it's clear that savvy marketers need every advantage available in order to get more from less.
Download this FREE white paper to learn more about how integrating your PR and Marketing activities can help you achieve better efficienies and results than independent campaigns.