Best Practices for Using Twitter Effectively

Gain actionable insights to developing an authentic, approachable Twitter presence.

Herman Melville’s great success in the classic Moby Dick was in creating a real, fallible and incredibly approachable main character, a character so appealing that readers sought to know the author himself.

No one expects literary genius on Twitter, but professional communicators today are better positioned for success if they follow some of Melville's key techniques.

The number one goal of any brand using Twitter should be to connect on a more personal and human level with its customers - not unlike the way Melville connected with the readers of Moby Dick through the voice of his main character. Unfortunately, many companies struggle endlessly to find an approachable voice on social media, and end up alienating customers with 'corporate-speak' old habits.

Complete this form to download this FREE guide, which will walk you through the basics of getting started on Twitter, and establishing an authentic, approachable Twitter presence.

Topics include:

  • Start account
  • Find your voice
  • Understand your audience
  • Establish a damage control plan
  • Responding to negative tweets

... and much more

Download this FREE Guide to get Started.