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Marketing is content, and content is the currency that drives audience engagement and business results. With the expanding emphasis on content-centric marketing comes a historic shift in marketing itself – in the forms it takes, the frequency it is deployed, as well as measurement and implementation.
The right approach to content marketing can enable brand marketers to re-unify their fragmented audiences – and at a level of engagement far greater than through traditional marketing channels.
Here in PR Newswire’s Knowledge Center you will find valuable resources and strategic insights from our thought leaders to help you achieve content marketing success.
A veteran communications professional shares a six-step process combining...View whitepaper
Marketers are expanding their use of online video as its consumption soars...View whitepaper