In an ever increasing Web-based world, consumers, investors, the media, and others are increasingly looking at corporate Web sites as a primary source of information. It is therefore of paramount importance that organizations provide a wealth of information in an easy to access format on their Web sites. Because there are a variety of different audiences seeking a variety of information, it is incumbent upon the organization to consider the information needs of each group — both in type and format — and create easy access to their information online.
This white paper looks at how a leading provider of radiation technology, Varian Medical Systems, tackled this issue a few years ago and has seen significantly positive and measurable results ever since.
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