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How Buyer 2.0 Affects Communication & Demand Generation Strategies

Speed and agility are essential to understanding—and...

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Matching Measurement to Medium: Press Release Metrics across Channels

PR and corporate communications professionals have a lot of...

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Relationships & Discoverability: Earning More Media for Your Clients

Content in all its forms—white papers, webinars, blog posts, speeches,...

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PR & Demand Generation: PR's Big Data Opportunity

It is becoming easier every day for people to access the kind of information...

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Meeting Demand: A Guide to Becoming a Data-Driven CMO

New technologies, unprecedented access to information, and changing buyer...

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Defining the Metrics that Will Demonstrate ROI to Clients

Before launching into any PR program, your first step should always be to...

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Connecting Product Marketing and Demand Generation

The best product marketers nurture your relationships with both their product...

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Corporate Communications: The New, Indispensable Resource for Demand...

When it comes to planning demand-generation programs and campaigns, the...

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Evolution of PR’s Role in the Marketing Funnel

PR—the practice of connecting organizations with key audiences,...

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Engage in Social Conversations around a Brand

Social media engagement is inevitable for brands that have invested the time...

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Leveraging Social Media to Build Brand Strategy

We are inundated by information via social media channels. The massive...

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Encouraging Awareness: New Tactics & Opportunities for Product Marketing

How you tell your brand’s story is critical to driving interest in your...

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Expanding Engagement & Inspiring Action with Your Next Product Launch

Launching a new product or service is an exciting (and hectic) occa­sion....

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Monitoring Your Brand Across the Web

With so many venues to monitor – including social media, blogs,...

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Brand Monitoring for the C-Suite: Delivering Actionable Business...

There is a lot more to monitoring your brand than setting a few alerts with a...

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Understanding How Buyer 2.0 Impacts Your Approaches to Demand Generation

Marketers have an unprecedented opportunity to leverage PR to strengthen...

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The New PR Agency Benchmarks for Demonstrating Value to Clients

The swift evolution of the media market, social media channels and how people...

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Tips for Creating a Press Release that Maximizes Social Sharing

The modern press release can get you in front of the right audiences with the...

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