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USER GUIDE

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Monitoring Your Brand Across the Web

With so many venues to monitor – including social media, blogs,...

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Brand Monitoring for the C-Suite: Delivering Actionable Business...

There is a lot more to monitoring your brand than setting a few alerts with a...

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Understanding How Buyer 2.0 Impacts Your Approaches to Demand Generation

Marketers have an unprecedented opportunity to leverage PR to strengthen...

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The New PR Agency Benchmarks for Demonstrating Value to Clients

The swift evolution of the media market, social media channels and how people...

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Tips for Creating a Press Release that Maximizes Social Sharing

The modern press release can get you in front of the right audiences with the...

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Get Credible: The Role of Earned Media in Inbound Strategy

While branded content and blogs serve as a good starting point in the...

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Moving Beyond Press Release Pick Up to Reporting on Real Outcomes

Agencies make themselves invaluable by offering something above and beyond...

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High-Impact PR Planning that Drives ROI & Supports Demand Generation

Marketers face heavy work­loads and hectic schedules as the scope of...

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Leveraging PR to Drive Demand, Revenue & Profit Growth

People typically don't include PR activity in discussions about demand...

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Best Practices for Using Twitter Effectively

Gain actionable insights to developing an authentic, approachable Twitter...

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How Content Has Changed the Nature of Marketing

Increasingly, content is the currency that drives brand engagement. Marketers'...

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How to Achieve Better Results by Integrating Public Relations and Marketing

Once rigidly separate (and often competitive) disciplines, public relations...

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PR Strategy Makeover: Tips for Updating Traditional PR Tactics with Web...

As a result of new Web 2.0 technologies, your ability to engage your audience...