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FAQs: PR Newswire Measurement Reports

Q) What are PR Newswire Measurement Reports?
A) Measurement Reports are a measurement tool to help you gauge the impact of your PR program and gain intelligence about how the media is covering your brand.

Q) What sources are tracked in PR Newswire Measurement Reports?
A) Measurement Reports track both print and Web news content.

Q) Will I receive raw article data along with my PR Newswire Measurement Reports?
A) Individual articles are not included with your subscription, however, if you would like further insight related to media trends for your reporting period, you may purchase an Executive Summary for an additional fee. Executive Summaries are written by the analyst who compiled the original data for your report. You may also choose to upgrade to an in-depth interactive dashboard view.

Q) What is the Quality Index Score (QIS)?
A) QIS is a unique score that disregards volume and looks purely at the quality and prominence of your articles. This score can help identify strengths in media coverage even when you have a lower volume of articles than your competitors.

Q) Would it be worthwhile to purchase PR Newswire Measurement Reports if I don't have competitors?
A) Yes. Measurement Reports can be used to measure internal divisions and individual brands, as well as events.

Q) If my PR initiatives change throughout the year, can I alter my PR Newswire Measurement Reports search terms accordingly?
A) We recommend that you keep your measurement parameters as consistent as possible to gain valuable insight on the trends surrounding your brand, but you may change your search terms as often as you like.

Q) What is the difference between Key Messages and Main Media Topics within PR Newswire Measurement Reports?
A) Key Messages are the top five PR messages that you want to track. Measurement Reports will tell you how often these messages are being mentioned by the media.

Main Media Topics are the top five topics that the media is covering in your industry for your reporting period, irrespective of your chosen Key Messages

There may sometimes be an overlap between Key Messages and Main Media Topics.

Q) Can PR Newswire Measurement Reports provide benchmark reports prior to starting annual service?
A)  Yes. Measurement Reports can perform a one-month backsearch before starting monthly, ongoing reporting.