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FAQs: PR Newswire Media Monitoring

Q) How many publications are monitored by PR Newswire Media Monitoring?
A) PR Newswire Media Monitoring monitors more than 30,000 online news sites, 10,000 electronic versions of print publications, 40 million blogs, and a variety of social networks including Twitter and Facebook. 

Q) How can I be sure the publications monitored by PR Newswire Media Monitoring will include those most important to me and my industry?
A) Please send us a list of your top, most important newspapers and niche trade journals and, if these are not already being monitored by PR Newswire Media Monitoring, we’ll do our best to have the Web site added to our Web News feed.

Q) In PR Newswire Media Monitoring, how does Print Publication monitoring differ from Web Publication monitoring?
A) In PR Newswire Media Monitoring, Print Publications monitors the print edition of a publication, while Web Publications monitors the online version of a publication.

Q) How does PR Newswire Media Monitoring for Print Publications work? Does it only monitor print sources that have Web sites?
A) Rather than having readers scan newspapers and other print publications, cut out the article and ship it to you, Print Publication monitoring scans the full text of the print publication from a database. The print version of the media outlet often contains different information from the Web site, which is typically updated throughout the day.

Q) Why should I purchase PR Newswire Media Monitoring for Print Publications when I already subscribe to PR Newswire Media Monitoring for Web Publications?
A) With Print Publication monitoring, you are able to monitor business journals, trade journals and other sources that do not provide their content online. Adding Print Publication monitoring to your existing Web Publication monitoring module creates a comprehensive monitoring solution, allowing you to catch clips from online and print sources in one easy-to-use report.

Q) How many search terms can I monitor within PR Newswire Media Monitoring?
A) Choose from a variety of flat-rate search term packages and never worry about per-clip fees again.

Q) We showed up on the front page of X publication today, and the Web version of the article appeared in my PR Newswire Media Monitoring account but not the print version. Why?
A) The content provider for PR Newswire Media Monitoring typically posts the information the same day that it appears in the print edition; however, it is not always early in the day.  Look for that content to appear some time over the next 24 to 72 hours.

Q) Why doesn’t PR Newswire Media Monitoring scan the Wall Street Journal or Dow Jones?
A) You can receive clips about your company on the AP Financial, PR Newswire, Dow Jones and Reuters wire service through PR Newswire’s complimentary monitoring service.

Currently, the Wall Street Journal has an exclusive arrangement for its content and will not be available via PR Newswire Media Monitoring Print Publication monitoring. Alternatively, you can sign up with WSJ.com for less than $100 per year in order to be able to monitor news from this information source.
 
Q) Will PR Newswire Media Monitoring Print Publication monitoring allow me to see how my article appeared in the print publication?
A) PR Newswire Media Monitoring Print Publication monitoring provides the full text of the article; however, it does not include an exact rendering of how the article appeared in the publication.

Q) Will photographs be included in my PR Newswire Media Monitoring reports?
A) No. However, you will often be alerted if a picture ran with the story. At times, the caption may also be included.
 
Q) Will PR Newswire Media Monitoring allow me to search retroactively?
A) Yes. You can search the entire print database for up to 30 days, regardless if the query was part of your original set of search terms or not. If a match is found and added to a search folder, we will keep the clip for up to 35 days. Placing that clip in a personal folder will save it for up to six months.

Q) Can I filter out specific content from my PR Newswire Media Monitoring reports, such as mentions from a specific website or mentioning a certain word/topic?
A) Absolutely. PR Newswire Media Monitoring also supports complex Boolean search strings to enable you to target the exact information you would like included in your reports.
If you would like assistance in setting up PR Newswire Media Monitoring search strings, please call one of our experts at 1-800-482-4220. Consultations are always complimentary.

Q) Does PR Newswire Media Monitoring track in languages other than English?
A) Yes, you may choose to monitor foreign language content and also instantly translate it within your interactive account. PR Newswire also offers professional translation services.

Q) Can I export my PR Newswire Media Monitoring data into a Word Document?
A) Yes. Simply check the boxes next to the articles, click the “Clip Export” button and then choose “DOC”. You may also export raw PR Newswire Media Monitoring data into Excel and compile charts and graphs in PDF.

Q) Which sources are monitored by PR Newswire Media Monitoring?
A) Our coverage is constantly increasing. Currently, PR Newswire Media Monitoring monitors:

• 40 million active blogs
• 5 million forum posts per day
• 30,000 online news sources
• Complete Twitter coverage
• Social networks including MySpace and Facebook
• Photos from Flickr
• Videos from YouTube
• Traditional News: 30,000 online news sources and 10,000 print news publications

Q) Does PR Newswire Media Monitoring monitor Twitter?

A) Yes. PR Newswire Media Monitoring does monitor Twitter.

Q) Does PR Newswire Media Monitoring monitor videos and photos?
A) Yes. PR Newswire Media Monitoring does monitor videos and photos.

Q) Does PR Newswire Media Monitoring monitor Facebook, MySpace and other social networking sites?
A) Yes. PR Newswire Media Monitoring monitors Facebook, MySpace and other publicly-available spaces, such as discussion forums. However, we cannot monitor private, password-protected spaces.   

Q) Can PR Newswire Media Monitoring monitor my own blogs?
A) Yes. You may add new sources directly into the PR Newswire Media Monitoring system.
 
Q) Is the PR Newswire Media Monitoring system updated in real-time?
A) It is close to real-time. Data published in online news and social media will be available in the PR Newswire Media Monitoring dashboard as soon as it is found and as close to real time as possible.

Q) What is the price structure for PR Newswire Media Monitoring?
A) Pricing for PR Newswire Media Monitoring is flat-rate and not based on the volume of mentions you receive. Rather, pricing is based on the number of users and search strings at any given time. (Search strings can be changed at any time.)

Q) Can I enter my own search terms into the PR Newswire Media Monitoring?
A) Yes. You can type your own search strings into the PR Newswire Media Monitoring system using the “Easy Search Creator”, which helps you format your search terms in Boolean logic.

If you have any questions, please feel free to contact one of our product advocates at 1-800-482-4220.

Q) Does PR Newswire Media Monitoring allow me to search retroactively?
A) Yes. Your first search in the PR Newswire Media Monitoring system can go back 31 days. Once you have a search term running, you can go back and review and report on all of your historical data from the day the search was created.

Q) How does PR Newswire Media Monitoring score sentiment/tonality?
A) PR Newswire Media Monitoring sentiment is scored using Natural Language Processing, a standard software in the industry. This measures the tonality of the ongoing conversations related to the search terms you are monitoring. Since social media uses less traditional vernacular than mainstream media, it tends to be about 85% accurate. However, we allow you to change the sentiment if you disagree with what has been scored, which also teaches the system to be more accurate moving forward.

Q) How does PR Newswire Media Monitoring gather data on age, gender and regional demographics?
A) Demographic data is largely obtained from blogger profiles and Twitter profiles. PR Newswire Media Monitoring only pulls known data that the user has volunteered, so it is a sample size; however, this data is typically a valid representation of general data overall.

Q) What is the Authority Score in PR Newswire Media Monitoring?
A) In PR Newswire Media Monitoring, the Authority Score is a numerical score to help you gauge the general popularity and potential influence of a source site. This figure is based on the number of inbound links from other sites.