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FAQs: Social Media Metrics

Q) Which sources are monitored by Social Media Metrics?
A) Our coverage is constantly increasing. Currently, Social Media Metrics monitors:

• 20 million active blogs
• 5 million forum posts per day
• 30,000 online news sources
• Complete Twitter coverage
• Social networks including MySpace and Facebook
• Photos from Flickr
• Videos from YouTube

Q) Does Social Media Metrics monitor Twitter?
A) Yes. Social Media Metrics does monitor Twitter.

Q) Does Social Media Metrics monitor videos and photos?
A) Yes. Social Media Metrics does monitor videos and photos.

Q) Does Social Media Metrics monitor Facebook, MySpace and other social networking sites?
A) Yes. Social Media Metrics monitors Facebook, MySpace and other publicly-available spaces, such as discussion forums. However, we cannot monitor private, password-protected spaces.   

Q) Can Social Media Metrics monitor my own blogs?
A) Yes. You may add new sources directly into the Social Media Metrics system.
 
Q) Is the Social Media Metrics system updated in real-time?
A) It is close to real-time. Data published in online news and social media will be available in the Social Media Metrics dashboard within 30 minutes to 1 hour.

Q) What is the price structure for Social Media Metrics?
A) Pricing for Social Media Metrics is flat-rate and not based on the volume of mentions you receive. Rather, pricing is based on the number of users and search strings at any given time. (Search strings can be changed at any time.)

Q) Can I enter my own search terms into the Social Media Metrics system?
A) Yes. You can type your own search strings into the Social Media Metrics system using the “Easy Search Creator”, which helps you format your search terms in Boolean logic.

If you have any questions, please feel free to contact one of our product advocates at 1-800-482-4220.

Q) Does Social Media Metrics allow me to search retroactively?
A) Yes. Your first search in the Social Media Metrics system can go back 31 days. Once you have a search term running, you can go back and review and report on all of your historical data from the day the search was created.

Q) How does Social Media Metrics score sentiment/tonality?
A) Social Media Metrics sentiment is scored using Natural Language Processing, a standard software in the industry. This measures the tonality of the ongoing conversations related to the search terms you are monitoring. Since social media uses less traditional vernacular than mainstream media, it tends to be about 80% accurate. However, we allow you to change the sentiment if you disagree with what has been scored, which also teaches the system to be more accurate moving forward.

Q) How does Social Media Metrics gather data on age, gender and regional demographics?
A) Demographic data is largely obtained from blogger profiles and Twitter profiles. Social Media Metrics only pulls known data that the user has volunteered, so it is a sample size; however, this data is typically a valid representation of general data overall.

Q) What is the Authority Score in Social Media Metrics?
A) In Social Media Metrics, the Authority Score is a numerical score to help you gauge the general popularity and potential influence of a source site. This figure is based on the number of inbound links from other sites.