Guide: Best IR Communications Strategies
To reach both long-term owners of stock and those who manage and trade the same stock on a short-term basis requires IR professionals to recalibrate their communications strategies.
Discover how companies are utilizing multiple channels, from the traditional press release to social media and web technologies, including online video, to tell their equity story to all audiences. The paper explores:
- Which media technologies maximize the availability of your story
- What different classes of investors – from long-term stock owners to hedge funds – need to know
- Why you need to go beyond a 10-K to truly communicate your short-term and long-term equity story
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