IR & Compliance

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  • BLOG POST

    Strictly Boilerplate: 5 Tips for Writing an Effective Boilerplate

    How you end a press release is as equally important as how you begin it. Your boilerplate is your chance to tell the reader about your company or organization. Follow these tips to write one that wraps your message up right.

  • BLOG POST

    How Amazon Uses Brand Storytelling to Inspire Investment

    Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. Instead, it is about storytelling, using a narrative to add value to existing perceptions.

  • BLOG POST

    The 5 Types of Journalists Using Social Media [New Study]

    How you target your PR outreach via social media depends on the type of journalist and their preferences. Cision’s 2016 Global Social Journalism Study breaks down the five types of social media-using journalists and how to reach them.

  • BLOG POST

    Why Your Holiday Marketing Needs a Satellite Media Tour

    A well-executed satellite media tour can deliver a happy holiday season to consumers, marketers and media alike. Learn all about why, how, who, what, where and when to use satellite media tours in your holiday communications strategy.

  • CASE STUDY

    IR Best Practices to Weather an Economic Storm

    While the principles of good investor relations remain largely unchanged through boom and bust times, communicating in an economic downturn, particularly delivering bad or unfavourable news, can often be a challenge for Investor Relations Officers (IROs). This whitepaper includes insights from a number of seasoned IROs regarding the importance of communications as well as the best practices concerning what information to communicate, when to communicate and, critically, how to communicate the news effectively. IR Best Practices to Weather an Economic Storm discusses: - How to best communicate during an economic recession - Tactics to effectively deal with delivering bad news to investors - The best strategies for continuing good IR practices with a limited budget Get your whitepaper today and discover best practices to navigate through an economic storm.

  • CASE STUDY

    PhRMA Increases Blog Readership & Reaches Broader Audiences with Content Syndication

    Growing their blog readership and broadening their audience were two key goals for PhRMA, the Pharmaceutical Research and Manufacturers of America and a thought-leader in the biopharmaceutical research industry. One of PhRMA’s key channels for engaging with influencers and stakeholders is its blog: The Catalyst. Consistent growth in blog readership is key to bringing awareness to PhRMA’s brand and industry-leading content. PhRMA – A Content Syndication Case Study discusses: - The challenges inherent to growing readership and reaching a broader audience for your organization’s blog. - The benefits of conducting an A/B test of your content syndication approach to discover the right format for connecting with readers. - How to increase blog readership and reach a broader audience through content syndication. By engaging PR Newswire to send out releases syndicating blog content, PhRMA was able to achieve their goal of driving additional awareness about blog content, increasing readership and reaching a broader audience.

  • WHITE PAPER

    Make Your Product Launch the Start for a Multichannel Content Promotion Plan

    Companies bring new products and services to market every day. They have invested in R&D, surveyed their customers and researched market trends for needs and opportunities. All of this is significant, extensive work. And when it’s time for you to release your new product to market, it is just as important to invest in planning an effective product launch. The best way to garner exposure for your product is a calculated mix of strategies and tools. Today, your launch plan is likely to center on unique, high-quality content that will resonate with your target clients, prospects and industry leaders. With compelling content and a multi-channel marketing strategy, you will be able to build awareness, attract customers, drive them through the sales funnel and achieve revenue objectives. Research that PR Newswire commissioned from CMI, however, found that a content distribution/promotion plan that includes paid methods is often what separates the effective content marketers from the less successful ones (60% to 29%).1 This paper will help you evaluate your content distribution strategy and consider whether you have tapped all the channels that will help you make your product launch a success. To get started, let’s take a look at a product launch use case. A technology company was readying a major update to its small business offering, which consolidated customer service applications into one platform. At the same time, the sales team noted that during the last two quarters, new customer signups were slowing—a red flag for both the success of the new product, and the company. It was decided that the launch would coincide with an effort to build a user community of small business owners. To launch the product and the user community, a newly formed content and community team came up with a content strategy plotted against the buyer’s journey of their target audience of small (under 100 employees) business owners. Then, working with the marketing team, they laid out a tactical roadmap to engage small business owners with a regular cadence of communications. To accommodate the different channels and the different stages of the buyer and customer experience, the content strategy included many different content types and formats. - Product Content-Demos, user advocacy stories and ROI calculators. - Research-Exclusive survey commissioned and designed to be chopped up for use in various channels. - User Content-Surveys and contests that could be reformatted into other content, e.g., blog posts. - Multimedia-Each category of content included photos, videos and infographics, ready for sharing in multiple channels. The content and community team then mapped out how the product launch announcement and supporting content would be used in the different channels. - Website-The user community was set up on the company’s website, providing a home for users to communicate with each other and the company’s Subject Matter Experts, and a library with content crafted with the small business owner in mind. - Blog-The team increased the frequency of posts, and focused on best practices for the community. - Application-The product was designed to provide access to the community content, putting this information close at hand. - Social-The new content and community team set up an editorial calendar for its own social channels, and reevaluated how it was participating in social conversations, and built a plan for outreach to influencers. - Press Releases-The corporate communications team avoided a "one and done" product launch announcement, and sketched out a steady rhythm of messages—all including multimedia—about product releases, content, and community milestones. - Media Outreach-As part of the communications plan, the corporate communications team did targeted outreach, crafting a few special “news hooks” for each announcement to drive the earned media coverage that builds awareness. Some of the resulting coverage was licensed and added into the content strategy. - Influencer Outreach-The content and community team also identified a handful of influential members of the community and brought their voices into the program via the blog and community site. - Email-The demand generation group designed an email nurture program, aligned to the complete customer lifecycle. Product launch and update messages were seeded into the program, which was segmented by audience industry. - Digital Advertising-The advertising agency designed its program around both the product and community content. For example, the PPC program bought keywords around product features and on the small business themes and issues that the content covered. - Content Syndication-The agency also put together a plan to share product and community content via a content syndication network. - Webinars-The content and community team organized two streams of events. One series was for all comers and covered issues of general interest to the small business community. The second had a "VIP guest list" only for subscribers, influencers and registered community members, providing insights gleaned from actual usage of the customer service platform. - Sales-The marketing team used the product launch announcement in its outreach to customers and prospects, as well as some content “reserved” just for use in customer conversations and communications. - And don't forget Measurement-Each tactical channel had metrics identified and tracking established so that all the teams could assess what was successful, and refine their programs as the product launch and community building plan moved forward. This example illustrates that a product launch should not be looked at as a one off event or single communication point. It’s an opportunity to establish a stream of messages to more fully integrate your product into your target client community, and establish your company as a trusted resource and advisor in key markets. Your next product launch is your chance to strengthen your messaging and communications plan, build relationships with your audiences and put your product on track for success. With compelling content and a multichannel marketing strategy, you will be able to build awareness, attract customers, drive them through the sales funnel and achieve revenue objectives. To maximize the different channels and the different stages of your customer’s experience, your content strategy should include a range of content types and formats. PR NEWSWIRE SOLUTIONS PR Newswire’s portfolio of services and solutions helps communicators of all stripes achieve their communications goals—from building awareness with new audiences and gaining media pickup, to managing reputation and inspiring investor confidence—by sharing, targeting, tracking and enhancing your unique content to make the most of your content investment. Our offerings include: - Multimedia Distribution—Engage consumers, investors and the media with the rich, compelling content that they are all hungry for: videos, photos, infographics, images. - Media Targeting & Monitoring— Reach influential journalists with our list-building tools and multichannel distribution network, and monitor conversations about your brand across global media, with metrics to uncover actionable media intelligence. - Professional Services— Leverage the expertise of our Professional Services team for your custom media research projects. - Configuration, implementation and roll-out of media monitoring solutions. - Ongoing monitoring and in-depth reporting on your brand and key topics. - On-demand research and analysis for campaigns, topics and issues. Resources Content Marketing Institute and PR Newswire, "Promoting Your Content Marketing: Time to Orchestrate the Concert of Paid Media," http://www.prnewswire.com/ knowledge-center/Promoting-Your-Content-Marketing-Time-to-Orchestrate-theConcert-of-Paid-Media.html

  • ARTICLE

    2015 SEC Filings Calendar

    In addition to downloading the 2015 SEC Filings Calendar, please opt-in to receive compliance and investor relations updates throughout 2015 PR Newswire and Vintage are great resources for you to keep up to date on the key topics and products in both the corporate compliance and IR industries. Please opt-in here to receive news and blog updates from us. CLICK HERE to download the SEC calendar.

  • ARTICLE

    Six essential "jargon" to learn for buying annual report printing

    No one expects Investor Relations Officers or Corporate Secretaries to be experts at purchasing commercial printing. That said, it’s safe to have a general understanding for the process – to assure your expectations are met. Download this PDF for the six key variables that Investor Relations Officers and Corporate Secretaries will be asked to make decisions around that will impact the production and price of an annual report. CLICK HERE to download the briefing.

  • CASE STUDY

    NYSE Governance Services 11th Annual Boardroom Summit

    This guidebook, courtesy of NYSE Governance Services, will help you in understanding what Boards are focusing on for 2015 - from the lessons of 2014. Topics include activism, proxy firms, compensation and more. CLICK HERE to download the "NYSE Governance Services 11th Annual Boardroom Summit" guidebook PDF.

  • WHITE PAPER

    Shareholder Communications: Driving Audiences for Emerging Growth & Small-Cap Companies

    Emerging growth and small-cap companies have different audiences, but both are driven by transparency and content—and a company has a much better chance of success if they have tactical communications elements and programs firmly in place. Shareholder Communications: Driving Audiences for Emerging Growth & Small-Cap Companies discusses: - The communications and PR practices of the top performing companies in the space - The four communications tactics you need to consider to drive your brand - How 240 different companies compare in their communications strategy This study does not measure any qualitative factors, including the actual content and messages being communicated – but it does dramatically indicate that just the practice and act of communications can deliver material impact.

  • ARTICLE

    Achieve Your Communications Goals with PR Newswire’s Services & Solutions

    When mapping out campaigns and programs, communicators are investing more resources – time and budget – in compelling content and strong messaging. Why? Because unique content – whether insightful, emotional, humorous or ground-breaking – grabs attention and builds relationships with the media, consumers and investors. The Guide to PR Newswire Offerings discusses: - Building awareness with effective content distribution - The impact of multimedia on your news release performance, and how to plan for it - Targeted outreach to earn more media coverage For more than 60 years PR Newswire has been recognized as the most authoritative source of news and information, delivering comprehensive and targeted influencer and audience attention, while providing the best customer service in the industry.

  • WHITE PAPER

    Leveraging PR to Drive Demand, Revenue & Profit Growth

    People typically don't include PR activity in discussions about demand generation or revenue. If you are looking for ways to build awareness of your brand - but also drive web traffic, fill your sales pipeline and boost revenue - it's important to be sure you are using public relations to its fullest extent. Leveraging PR to Drive Demand, Revenue & Profit Growth discusses: - The basic connections between PR activities and how they drive demand - The lines between web traffic, lead volume, pipeline and sales revenue - PR effectiveness in feeding the funnel in comparison to 'siloed,' inbound content marketing without distribution As the world of journalism is changing, it is opening up new opportunities for PR to expand its reach and deliver more tangible results. Intelligently mining, developing and distributing content will have a direct impact on demand, lead generation and revenues, transforming PR from a cost center into a revenue center.

  • WHITE PAPER

    Best Practices for Growth: Aligning PR Programs to Corporate Strategy

    Are you taking full advantage of the power of public relations to achieve your corporate goals? From earning media coverage and increasing public awareness of your brand, to driving sales and attracting potential funding sources, PR can help accomplish many objectives, making it a valuable weapon in a growth-stage company’s arsenal. Best Practices for Growth: Aligning PR Programs to Corporate Strategy discusses: - PR and wire service related activities of the fastest growing private companies - The connection between growth and active PR plans that leverage broad use of wire services. - How growing companies leverage the wires for both sales and non-sales objectives, including support for VC-backed fundraising Understanding the new world of PR and successfully distributing press releases via wire services can help your company achieve a wide range of growth goals, from building aware­ness and driving sales to attracting investors and supporting a successful exit strategy.

  • ARTICLE

    Checklist for Switching to an XBRL SaaS Portal

    Comparison checklist for switching to an XBRL SaaS: Complete portal solution v. software only. You can also request a fleXBRL / SaaS portal demonstration. CLICK HERE to download the briefing.

  • WHITE PAPER

    Risk and Hands-free Social Media for IR

    NEW 2014 VERSION. Risk-free tactical ideas to help you. Since the SEC’s April 2013 action of rolling social media networks into the 2008 RegFD guidance, the topic of “Social Media and Investor Relations” has had a ceaseless barrage of webcasts, news stories and white papers (like this) on the topic. CLICK HERE to download the "Risk and Hands-free Social Media for Investor Relations" whitepaper. This paper offers a tactical and hands-free “how-to” for social media newsflow. We’ll also briefly explain the difference between Twitter and StockTwits in context to news distribution. Also, this newsflow example is 100% automated: a social media “monologue” as the newsflow begins simply with the IR or PR departments’ standard news release process.

  • WHITE PAPER

    How Investors Consume Investor Relations Content

    Investor relations departments, IR firms and service providers expel a lot of energy and budget on shareholder communications. How is this investor content consumed by investors? That is the genesis of the Shareholder Confidence 365 Study. CLICK HERE to download the "How Investors Consume Your Investor Relations Content" whitepaper. UPDATED 2014: 38,500 responses to 30 questions EXPRESSLY for IR professionals Created by PR Newswire, Vintage and CNW, the Shareholder Confidence 365 is an ongoing survey targeted to the three key constituents with whom public companies communicate: institutional investors, individual investors and the financial media.. Since July 2012, every two weeks, the Shareholder Confidence 365 Study asks Capital Market participants one single question on a topic germane to investor relations. The single question format was developed to assure investor participation and mitigate “survey fatigue” of multi-question studies. The study is comprised of over 10,500 unique responses.

  • WHITE PAPER

    How Your IPO’s S-1 Filings Flows To-&-From the SEC

    Preparing an S-1 file for the SEC is a stressful and time consuming chore for a corporation and its team of advisors. To help our corporate clients and as a helpful tool for our law firm partners, we’ve created this brief workflow guide that illustrates the “back-and-forth” interactions an IPO will have with the SEC. CLICK HERE to download the "How Your IPO’s S-1 Filings Flows To-&-From the SEC" whitepaper.

  • ARTICLE

    IPO and SEC Transactions of the Week

    A weekly review of the previous week's transactions filed with the SEC: IPOs, Mergers & Acquisitions, etc. Sorted by securities law firms. Updated every Monday morning. CLICK HERE to view the weekly summary.

  • ARTICLE

    IPO Checklist for Building an IR Website

    For an IPO, the creation of their first IR website is an essential transparency and branding element of “being public.” To streamline the IR website initial build-out, this table will help identify the sources of the information needed on the IR website – and the content expected by shareholders. CLICK HERE to download the briefing.

  • ARTICLE

    Top IPO Underwriters of the Week

    Sorted by the underwriter - a weekly review of the previous week's IPO transactions filed with the SEC: Updated every Monday morning. CLICK HERE to view the weekly summary.

  • VIDEO

    In-house Drafting Sessions at Vintage NYC

    Accurate, comprehensive drafting sessions at transparent and predictable fees... As you’ll learn in our brief video, we’ve executed over 250 transactions in the past year – one per every business day. The combination of our new offices, advanced & accurate typesetting with strict adherence to our clients’ budget has brought us to the attention of top firms and companies. CLICK HERE to watch the brief video.

  • ARTICLE

    2014 SEC Reporting Rules: 10-K, 10-Q, 8-K and Proxy

    We are pleased to provide you with our annual updated editions of the SEC Reporting Rules for Forms 10-K, 10-Q and 8-K and SEC Reporting Rules for Proxy Statements. These publications are excellent reference source for legal and accounting professionals and corporate executives. CLICK HERE to order the two-books set "2014 SEC Reporting Rules: 10-K, 10-Q, 8-K and Proxy." In addition to outlining the applicable laws, regulations and rules, these guidebooks seek to provide practical guidance reflecting, among other things, interpretive guidance issued by the Securities and Exchange Commission, general industry practice and the authors’ experience. In addition, we eliminate many cumbersome citations and provide “plain English” rule references.

  • ARTICLE

    IR & Capital Markets Conferences & Events

    Conferences and events: Please visit our exhibit booth at any of these events to speak with us, view product demonstrations and learn how we became the intelligent value for regulatory compliance and shareholder communications. Please use this form to receive news about our IR & Capital Markets events and information. ____________________________________________________________________ ____________________________________________________________________ Jan 5 - 8, 2014 NIRI Fundamentals Santa Monica, CA March 9 - 12, 2014 26th Annual ROTH Conference Dana Point, CA March 13, 2014 ACG Utah Intermountain Growth Conference Salt Lake City, UT March 26, 2014 IR Magazine's US IR Awards New York, NY April 16, 2014 NYSE Event: Compliance Readiness Conference San Francisco, CA April 22, 2014 NYSE Event: Pre- and Post-IPO Board Forum New York, NY May 5 - 6, 2014 The Business Law Institute Minneapolis, MN May 19 - 21, 2014 15th Annual B. Riley & Co. Investor Conference Santa Monica, CA May 29, 2014 Marcum Microcap Conference New York, NY June 4, 2014 LD Micro Conference Los Angeles, CA June 8 - 11 2014 NIRI Annual Conference Las Vegas, NV June 9 - 11, 2014 2014 XBRL International Conference XBRL.US Orlando, FL June 24 - 25, 2014 GHS Energy Conference Chicago, IL June 25 - 28, 2014 Society of Corporate Secretaries & Governance Professionals 2014 National Conference Boston, MA June 26 - 27, 2014 IMN’s Eleventh Annual New York Non-Traded REIT Industry Symposium New York, NY August 25 - 28, 2014 Canadian Society of Corporate Secretaries Annual Meeting Banff, AB Sept 10 -13, 2014 Aegis Capitial 2014 Healthcare & Technology Conference Las Vegas, NV Sept 13 -16, 2014 NIRI Fundemantals Boston, MA Sept 15 - 17, 2014 XBRL.US National Conference Bellevue, WA Sept 19, 2014 Chicago NIRI Chapter: IR Workshop: The Art + Science of IR Chicago, IL October 15, 2014 MoFo Israel Tel Aviv October 17 - 18, 2014 The Society Wisconsin Chapter/ Quarles & Brady LLP Law Seminar Milwaukee, WI