Case Study: iReach-Hubspot Partnership Helps Palomar Technologies Measure Press Release Results

Palomar Technologies is a HubSpot user and the integration of iReach into the HubSpot dashboard has enabled them to tell a comprehensive story about their marketing efforts and measure the impact of their content with regards to lead generation, traffic etc. It also acts as a great reminder of how press releases should be part of a broader inbound marketing strategy.

To read the complete story, visit: Palomar Technologies: iReach + HubSpot, A Powerful Marketing Force

Upcoming Events

Register Now: Patient Engagement: The Future of Healthcare Communications Summit & Roundtables - New York

Thu, Jul 24, 14, 08:00 ET

Time: 8:00 AM - 1:00 PM Eastern
Location: The Graduate Center of The City University of NY; 365 Fifth Avenue, (at 34th Street); Elebash Recital Hall; New York, NY 10016
Registration Fee: $195

Special Offer:
PR Newswire members may use promo code PRN to receive a discounted rate of $145.

About the Event:

The Affordable Care Act is placing a significant emphasis on patient-centered care and making patients active stakeholders in their personal healthcare experience.  Healthcare communicators and marketers have a big opportunity to play an important role in directly impacting how their organizations engage patients and Health Care Professionals (HCPs) that serve patients.

This conference will showcase thought leaders with perspectives from the different parts of our healthcare system including big Pharma, hospital systems, insurers, technology, and non-profits. They will share their successes, outline lessons learned, and identify how they overcame challenges.

Speakers include:

Lee Davies, Senior Vice President, Health Practice, Makovsky
Jocelyn Konrad, Vice President - Healthcare Initiatives, Rite Aid Corporation
Ray Russo, Vice President, Global Chest Pain Pathway, The Medicines Company
Bill Silberg, Director of Communications, Patient-Centered Outcome Research Institute

For additional information, including registration details, please click here to visit the event Web site.