Case Study: iReach-Hubspot Partnership Helps Palomar Technologies Measure Press Release Results

Palomar Technologies is a HubSpot user and the integration of iReach into the HubSpot dashboard has enabled them to tell a comprehensive story about their marketing efforts and measure the impact of their content with regards to lead generation, traffic etc. It also acts as a great reminder of how press releases should be part of a broader inbound marketing strategy.

To read the complete story, visit: Palomar Technologies: iReach + HubSpot, A Powerful Marketing Force

Upcoming Events

You Had Me at Hello: Tips for Building Relationships with Media and Influencers to Reach Desired Audiences

Wed, Feb 11, 15, 13:00 ET

The key to any successful relationship hinges on meaningful two-way communication, but this is especially true for PR. Though a “spray & pray” approach to media relations might seem like there are more opportunities created for media coverage, it ignores the fact that the media are people just like us. Re-thinking your media relations strategy with a personalized approach to building a community of like-minded individuals can have a lasting impact on your brand by creating credibility amongst peers.

Join us as we explore tools and case study examples for targeting key influencers that goes beyond list building to cultivate relationships and leverage those connections to craft fine-tune messages to reach the right audience. 

During this webinar we will discuss:

  • End-to-end media relations best practices from first outreach to timely check-ins
  • Differences between blogger vs traditional media relations
  • Importance of understanding the right quantitative & qualitative metrics for success

Speakers:
Ryan Whaley, Founder, Green Door Mediaworks
James Pearson, Executive Vice President, Corporate Communications, Grooveshark
Chad Whaley, Media Specialist, Green Door Media Works

Moderator:
Torrey Mirabito, Director of Customer Engagement, PR Newswire

Register