Case Study: iReach-Hubspot Partnership Helps Palomar Technologies Measure Press Release Results

Palomar Technologies is a HubSpot user and the integration of iReach into the HubSpot dashboard has enabled them to tell a comprehensive story about their marketing efforts and measure the impact of their content with regards to lead generation, traffic etc. It also acts as a great reminder of how press releases should be part of a broader inbound marketing strategy.

To read the complete story, visit: Palomar Technologies: iReach + HubSpot, A Powerful Marketing Force

Upcoming Events

Mapping Communications Strategies to Resonate With the New Buyer

Thu, Aug 28, 14, 13:00 ET

Date: Thursday, August 28

Consumers today have access to more information than ever before when making a purchase decision. Buyers are looking for informative & and trusted thought leadership content as they research their purchases, meaning that your brand's PR strategy needs to be working in tandem with marketing campaigns.  As buyer behavior continues to change, marketers are re-examining their campaign and product launch strategy to incorporate PR storytelling tactics.

Join us as we discuss how to tell a unique story through a cohesive content plan to build audience trust and achieve campaign success.

During the webinar we will discuss:

  • How to influence behavior through authentic and transparent content
  • The evolution of earned media, and how to harness it
  • The role of distribution as the missing link to any content plan

Michael Pranikoff, Global Director, Emerging Media, PR Newswire

Adam B. Needles, Chief Strategy Officer and Principal, ANNUITAS
Ken Wincko, SVP, Marketing, PR Newswire