On-Demand Webinar: Leveraging the Convergence of Owned and Earned Media in Content Marketing

On-Demand Webinar

Duration:
60 minutes

Description:
The potential for content marketing is growing by leaps and bounds as converged media changes the opportunities we have to communicate and engage with our audiences using content marketing.

Brands stand to reap significant gains by understanding how owned, paid and earned media are becoming an integrated force and the impact this trend has on content marketing strategies across marketing channels.

Join us for this FREE webinar to learn how to:

* Develop content marketing strategies that leverage converged media opportunities
* Expand content visibility across online and offline channels and crank up your earned media results
* Create scalability & efficiency across marketing and PR teams using a holistic marketing communications approach

Moderator:
Shannon L. Ryan, GM, Online Marketing Summit

Presenters:
Ardath Albee, CEO, Marketing Interactions, Inc.

Sarah Skerik, Vice President, Social Media, PR Newswire

Register