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Matching Measurement to Medium: Press Release Metrics across Channels

PR and corporate communications professionals have a lot of...

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PR & Demand Generation: PR's Big Data Opportunity

It is becoming easier every day for people to access the kind of information...

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Meeting Demand: A Guide to Becoming a Data-Driven CMO

New technologies, unprecedented access to information, and changing buyer...

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Defining the Metrics that Will Demonstrate ROI to Clients

Before launching into any PR program, your first step should always be to...

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Justifying a Media Monitoring Service

Consider the steps involved in compiling a clipbook, or in manually...

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Monitoring Your Brand Across the Web

With so many venues to monitor – including social media, blogs,...

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Proving It: Going from Press Release Performance to Measuring Brand...

Just as the strategies and tactics you use to help your clients improve brand...

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Client Motivations, Expectations & Results: Managing the B2B and B2C...

For most agencies, client rosters are a mix of business-to-business (B2B) and...

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Brand Exposure: Media Monitoring & the Bottom Line

The rise of digital media has dramatically changed what companies need and...

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Brand Monitoring for the C-Suite: Delivering Actionable Business...

There is a lot more to monitoring your brand than setting a few alerts with a...

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The New PR Agency Benchmarks for Demonstrating Value to Clients

The swift evolution of the media market, social media channels and how people...

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Avoid the Numbers Trap & Give Your Clients Meaningful Reports

PR’s business impact is more measurable today than ever...

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Moving Beyond Press Release Pick Up to Reporting on Real Outcomes

Agencies make themselves invaluable by offering something above and beyond...

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High-Impact PR Planning that Drives ROI & Supports Demand Generation

Marketers face heavy work­loads and hectic schedules as the scope of...

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Leveraging PR to Drive Demand, Revenue & Profit Growth

People typically don't include PR activity in discussions about demand...

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PR Strategy Makeover: Tips for Updating Traditional PR Tactics with Web...

As a result of new Web 2.0 technologies, your ability to engage your audience...