Marketing

Find insights tailored to your role

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Master the Mix: Amplify Your Campaign Results with Earned Media

For years, marketing and communications executives tapped a concentrated...


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The Earned Media Opportunity: Actionable Insights from Marketing Leaders

Prepared by: Chuck Richard, Affiliate Analyst, Outsell, Inc. on June 15,...


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Making the Most of Your Video Production Budget

Scene Stealing (and Money Saving) Tips to Ensure Your Message Shines Making...


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Video in Multichannel Campaigns: Your Guide to Maximizing Reach & Results

It’s no great secret that online video is being watched. A lot....


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Video Production Boot Camp: What You Need to Know for Your Next Production

IT’S TIME TO PLAN YOUR NEXT MARKETING CAMPAIGN AND DETERMINE WHICH...


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Maximizing Your Budget with Media Tours

There are many factors in planning a Satellite Media Tour (SMT) that will...


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Beyond Broadcast: Extending the Reach of Your Media Tour & Maximizing...

A Satellite Media Tour (SMT) is an optimal way to put your campaign at the...


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Media Tour Boot Camp: What You Need to Know to Get Your Story on TV – and...

If you are trying to drum-up publicity and buzz for your next campaign,...


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Execute PR Plans Better through Continuous Measurement and Analysis

Thanks to new technologies and other advances in communications, marketing...


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Make Your Product Launch the Start for a Multichannel Content Promotion...

Companies bring new products and services to market every day. They have...


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Media Targeting & Database Solutions Buyer’s Guide

Media coverage drives business results, and in a fragmented media landscape...


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Media Monitoring Solutions Buyer’s Guide

Media monitoring can be overwhelming. Gathering metrics, analyzing the data...


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Identifying Opportunities & Issues: Keys to Monitoring Traditional &...

Communications professionals have been monitoring mentions of their brand...


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The Edelman Trust Barometer: Building Market Leadership through Thought...

The Edelman Trust Barometer is the longest-running and most...


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A Day in the Life of PR and Corporate Communications Pros

WHAT DID YOU DO TODAY? Ask this of anyone who works in public relations or...