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Media management tools offer you access to a wealth of information before, during and after your public relations campaign. Database technology makes it possible to pinpoint specific types of media around the world and receive targeted media leads. And sophisticated monitoring and measurement tools offer unprecedented insights into not only where your news has appeared but also how consumers and media are interacting with your story.

The key to success with media management tools is understanding how to determine the right media audiences, how to use keyword tracking to monitor your pick ups in print and online, and how to analyze the in-depth reports generated so you can learn valuable lessons and take the appropriate actions to optimize your next campaign. PR Newswire’s resources offer insights into media intelligence best practices.


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