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Thu, Mar 7, 13, 15:00 ET

A Day in the Life of an AP Reporter - details


Mon, Mar 18, 13, 11:00 ET

Digital Strategy Summit - details


Tue, Mar 19, 13, 13:00 ET

Social & Mobile Financial Services Leadership Forum - Boston - details

Location: Communispace

Tue, Apr 2, 13, 13:00 ET

Wealth Management & Social Media Leadership Forum - New York - details

Location: The McGraw-Hill Conference Center

Tue, Apr 9, 13, 08:00 ET

Hispanicize 2013 - details

Location: Eden Roc Renaissance Miami Beach

Wed, Apr 17, 13, 08:00 ET

Content Marketing Summit New York - details

Location: The Graduate Center of The City University of NY

Wed, Apr 24, 13, 08:30 ET

Visual Storytelling: The Power of Multimedia in Communications - Atlanta - details

Location: City Club of Buckhead

Thu, May 9, 13, 08:00 ET

Social Media Marketing Summit for Law Firms - New York - details

Location: The Graduate Center of The City University of NY

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Media Management

Media management tools offer you access to a wealth of information before, during and after your public relations campaign. Database technology makes it possible to pinpoint specific types of media around the world and receive targeted media leads. And sophisticated monitoring and measurement tools offer unprecedented insights into not only where your news has appeared but also how consumers and media are interacting with your story.

The key to success with media management tools is understanding how to determine the right media audiences, how to use keyword tracking to monitor your pick ups in print and online, and how to analyze the in-depth reports generated so you can learn valuable lessons and take the appropriate actions to optimize your next campaign. PR Newswire’s resources offer insights into media intelligence best practices.
 

 

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