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Upcoming Events & Webinars

Wed, Feb 22, 12, 12:00 ET

4th Annual Gravity Summit – Social Media for Sports and Entertainment - details

Location: Covel Commons UCLA Campus

Thu, Mar 1, 12, 00:00 ET

San Diego Social Media Symposium - details

Location: San Diego Hall of Champions

Thu, Mar 15, 12, 08:30 ET

New York B2B Social Communications Leadership Forum 2012 - details

Location: New York University Midtown Campus

Wed, Mar 21, 12, 08:00 ET

Radio Ink Hispanic Radio Conference - details

Location: Hyatt Regency Mission Bay Spa & Marina

Thu, Mar 22, 12, 08:00 ET

The Social Consumer 2012: Case Studies and Roundtables - details

Location: The Graduate Center of The City University of NY

Wed, Apr 11, 12, 08:00 ET

Hispanicize 2012 - details

Location: JW Marriott Marquis Miami

Wed, Apr 11, 12, 08:30 ET

Creating Credible Content - details

Location: The Poynter Institute

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April 2011 MEDIAtlas Updates by Region


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January 2012 MEDIAtlas Updates by Region

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Media Management

Media management tools offer you access to a wealth of information before, during and after your public relations campaign. Database technology makes it possible to pinpoint specific types of media around the world and receive targeted media leads. And sophisticated monitoring and measurement tools offer unprecedented insights into not only where your news has appeared but also how consumers and media are interacting with your story.

The key to success with media management tools is understanding how to determine the right media audiences, how to use keyword tracking to monitor your pick ups in print and online, and how to analyze the in-depth reports generated so you can learn valuable lessons and take the appropriate actions to optimize your next campaign. PR Newswire’s resources offer insights into media intelligence best practices.
 

 

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