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Upcoming Events & Webinars

Thu, Oct 10, 13, 08:30 ET

Employing Visual Content for Compelling Storytelling - Boston - details

Location: Boston Public Library

Tue, Oct 15, 13, 13:00 ET

Financial Services Social Business Leadership Forum - Chicago - details

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Tue, Nov 12, 13, 08:00 ET

Internal Communications & Social Media Summit - New York - details

Location: The Graduate Center of The City University of NY

Wed, Dec 4, 13, 08:00 ET

The Future of Financial Services Communications- New York - details

Location: The Graduate Center of The City University of NY

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Multicultural PR

Multicultural PR presents both opportunities and challenges for today’s public relations professionals. Hispanic, African American, Asian and Native American populations are growing exponentially in the U.S. and the buying power of these demographics is commanding the attention of marketers. But these ethnic audiences expect products and services – and communications about those products and services – that meet their language and cultural needs.

Communicating to multicultural audiences is a skillful art. Capturing a piece of the multicultural market share in any industry requires educating yourself on the communications and cultural preferences of these ethnic groups. PR Newswire’s Knowledge Center resources offer the fundamentals of multicultural PR as well as thought leadership articles on how to reach these increasingly important audiences.