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Upcoming Events & Webinars

Wed, Feb 22, 12, 12:00 ET

4th Annual Gravity Summit – Social Media for Sports and Entertainment - details

Location: Covel Commons UCLA Campus

Wed, Feb 22, 12, 13:00 ET

The Social Media Toolbox: Unlocking New Strategies to Resonate with Your Audience - details

Tue, Feb 28, 12, 08:30 ET

Inbound Marketing Summit - New York - details

Location: 404

Thu, Mar 1, 12, 00:00 ET

San Diego Social Media Symposium - details

Location: San Diego Hall of Champions

Thu, Mar 15, 12, 08:30 ET

New York B2B Social Communications Leadership Forum 2012 - details

Location: New York University Midtown Campus

Wed, Mar 21, 12, 08:00 ET

Radio Ink Hispanic Radio Conference - details

Location: Hyatt Regency Mission Bay Spa & Marina

Thu, Mar 22, 12, 08:00 ET

The Social Consumer 2012: Case Studies and Roundtables - details

Location: The Graduate Center of The City University of NY

Wed, Apr 11, 12, 08:00 ET

Hispanicize 2012 - details

Location: JW Marriott Marquis Miami

Wed, Apr 11, 12, 08:30 ET

Creating Credible Content - details

Location: The Poynter Institute

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Most Emailed

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January 2012 MEDIAtlas Updates by Region

Multicultural PR

Multicultural PR presents both opportunities and challenges for today’s public relations professionals. Hispanic, African American, Asian and Native American populations are growing exponentially in the U.S. and the buying power of these demographics is commanding the attention of marketers. But these ethnic audiences expect products and services – and communications about those products and services – that meet their language and cultural needs.

Communicating to multicultural audiences is a skillful art. Capturing a piece of the multicultural market share in any industry requires educating yourself on the communications and cultural preferences of these ethnic groups. PR Newswire’s Knowledge Center resources offer the fundamentals of multicultural PR as well as thought leadership articles on how to reach these increasingly important audiences.