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Employing Visual Content for Compelling Storytelling - Washington DC

Multicultural PR

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Multicultural PR presents both opportunities and challenges for today’s public relations professionals. Hispanic, African American, Asian and Native American populations are growing exponentially in the U.S. and the buying power of these demographics is commanding the attention of marketers. But these ethnic audiences expect products and services – and communications about those products and services – that meet their language and cultural needs.

Communicating to multicultural audiences is a skillful art. Capturing a piece of the multicultural market share in any industry requires educating yourself on the communications and cultural preferences of these ethnic groups. PR Newswire’s Knowledge Center resources offer the fundamentals of multicultural PR as well as thought leadership articles on how to reach these increasingly important audiences.


Featured Multicultural PR Content

Reaching Multicultural Audiences

Reaching Multicultural Audiences

Multicultural communities are growing in size and influence. Are you reaching...

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Multicultural Media Boom

The Multicultural Media Boom

Discover why you need to include multicultural media sources in your campaigns.

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