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Upcoming Events & Webinars

Thu, Mar 7, 13, 15:00 ET

A Day in the Life of an AP Reporter - details


Mon, Mar 18, 13, 11:00 ET

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Social & Mobile Financial Services Leadership Forum - Boston - details

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Wealth Management & Social Media Leadership Forum - New York - details

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Hispanicize 2013 - details

Location: Eden Roc Renaissance Miami Beach

Wed, Apr 17, 13, 08:00 ET

Content Marketing Summit New York - details

Location: The Graduate Center of The City University of NY

Wed, Apr 24, 13, 08:30 ET

Visual Storytelling: The Power of Multimedia in Communications - Atlanta - details

Location: City Club of Buckhead

Thu, May 9, 13, 08:00 ET

Social Media Marketing Summit for Law Firms - New York - details

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Multicultural PR

Multicultural PR presents both opportunities and challenges for today’s public relations professionals. Hispanic, African American, Asian and Native American populations are growing exponentially in the U.S. and the buying power of these demographics is commanding the attention of marketers. But these ethnic audiences expect products and services – and communications about those products and services – that meet their language and cultural needs.

Communicating to multicultural audiences is a skillful art. Capturing a piece of the multicultural market share in any industry requires educating yourself on the communications and cultural preferences of these ethnic groups. PR Newswire’s Knowledge Center resources offer the fundamentals of multicultural PR as well as thought leadership articles on how to reach these increasingly important audiences.

 

Featured Multicultural PR Content

Reaching Multicultural Audiences

Reaching Multicultural Audiences

Multicultural communities are growing in size and influence. Are you reaching...

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Multicultural Media Boom

The Multicultural Media Boom

Discover why you need to include multicultural media sources in your campaigns.

View article

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