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Thu, Mar 7, 13, 15:00 ET

A Day in the Life of an AP Reporter - details

Mon, Mar 18, 13, 11:00 ET

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Social & Mobile Financial Services Leadership Forum - Boston - details

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Thu, Mar 28, 13, 08:30 ET

How to Employ Multimedia Content for Compelling Storytelling - San Francisco - details

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Tue, Apr 2, 13, 13:00 ET

Best Practices: The Life of an Earnings Release - details

Tue, Apr 9, 13, 08:00 ET

Hispanicize 2013 - details

Location: Eden Roc Renaissance Miami Beach

Wed, Apr 17, 13, 08:00 ET

Content Marketing Summit New York - details

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Wed, Apr 24, 13, 08:30 ET

Visual Storytelling: The Power of Multimedia in Communications - Atlanta - details

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Multicultural PR

Multicultural PR presents both opportunities and challenges for today’s public relations professionals. Hispanic, African American, Asian and Native American populations are growing exponentially in the U.S. and the buying power of these demographics is commanding the attention of marketers. But these ethnic audiences expect products and services – and communications about those products and services – that meet their language and cultural needs.

Communicating to multicultural audiences is a skillful art. Capturing a piece of the multicultural market share in any industry requires educating yourself on the communications and cultural preferences of these ethnic groups. PR Newswire’s Knowledge Center resources offer the fundamentals of multicultural PR as well as thought leadership articles on how to reach these increasingly important audiences.