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Upcoming Events & Webinars

Thu, Oct 10, 13, 08:30 ET

Employing Visual Content for Compelling Storytelling - Boston - details

Location: Boston Public Library

Tue, Oct 15, 13, 13:00 ET

Financial Services Social Business Leadership Forum - Chicago - details

Location: University Center Conference Chicago

Tue, Nov 12, 13, 08:00 ET

Internal Communications & Social Media Summit - New York - details

Location: The Graduate Center of The City University of NY

Wed, Dec 4, 13, 08:00 ET

The Future of Financial Services Communications- New York - details

Location: The Graduate Center of The City University of NY

View All Upcoming Events & Webinars

Multimedia & Broadcast PR

The rise of multimedia PR gives public relations professionals new ways to reach target audiences in non-traditional settings. At the same time, broadcast PR is driving relevant, strategic placements on television, radio and the Internet. To be sure, the rich media revolution is shaking up public relations tactics.

While the fundamentals of PR remain intact, the rules of engagement are changing. Press releases are becoming video news releases, for example, and corporate events are broadcast over the Internet. Competing for mindshare in a multimedia landscape requires a thoughtful strategy and the tools to execute it. PR Newswire’s Knowledge Center resources keep you on the forefront of this evolving area of public relations.