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Upcoming Events & Webinars

Wed, Feb 22, 12, 12:00 ET

4th Annual Gravity Summit – Social Media for Sports and Entertainment - details

Location: Covel Commons UCLA Campus

Wed, Feb 22, 12, 13:00 ET

The Social Media Toolbox: Unlocking New Strategies to Resonate with Your Audience - details

Tue, Feb 28, 12, 08:30 ET

Inbound Marketing Summit - New York - details

Location: 404

Thu, Mar 1, 12, 00:00 ET

San Diego Social Media Symposium - details

Location: San Diego Hall of Champions

Thu, Mar 15, 12, 08:30 ET

New York B2B Social Communications Leadership Forum 2012 - details

Location: New York University Midtown Campus

Wed, Mar 21, 12, 08:00 ET

Radio Ink Hispanic Radio Conference - details

Location: Hyatt Regency Mission Bay Spa & Marina

Thu, Mar 22, 12, 08:00 ET

The Social Consumer 2012: Case Studies and Roundtables - details

Location: The Graduate Center of The City University of NY

Wed, Apr 11, 12, 08:00 ET

Hispanicize 2012 - details

Location: JW Marriott Marquis Miami

Wed, Apr 11, 12, 08:30 ET

Creating Credible Content - details

Location: The Poynter Institute

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Most Emailed

January 2012 MEDIAtlas Updates by Region

Multimedia & Broadcast PR

The rise of multimedia PR gives public relations professionals new ways to reach target audiences in non-traditional settings. At the same time, broadcast PR is driving relevant, strategic placements on television, radio and the Internet. To be sure, the rich media revolution is shaking up public relations tactics.

While the fundamentals of PR remain intact, the rules of engagement are changing. Press releases are becoming video news releases, for example, and corporate events are broadcast over the Internet. Competing for mindshare in a multimedia landscape requires a thoughtful strategy and the tools to execute it. PR Newswire’s Knowledge Center resources keep you on the forefront of this evolving area of public relations.