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Upcoming Events & Webinars

Thu, Mar 7, 13, 15:00 ET

A Day in the Life of an AP Reporter - details

Mon, Mar 18, 13, 11:00 ET

Digital Strategy Summit - details

Tue, Mar 19, 13, 13:00 ET

Social & Mobile Financial Services Leadership Forum - Boston - details

Location: Communispace

Thu, Mar 28, 13, 08:30 ET

How to Employ Multimedia Content for Compelling Storytelling - San Francisco - details

Location: UBM Tech

Tue, Apr 2, 13, 13:00 ET

Wealth Management & Social Media Leadership Forum - New York - details

Location: The McGraw-Hill Conference Center

Tue, Apr 2, 13, 13:00 ET

Best Practices: The Life of an Earnings Release - details

Tue, Apr 9, 13, 08:00 ET

Hispanicize 2013 - details

Location: Eden Roc Renaissance Miami Beach

Wed, Apr 17, 13, 08:00 ET

Content Marketing Summit New York - details

Location: The Graduate Center of The City University of NY

Wed, Apr 24, 13, 08:30 ET

Visual Storytelling: The Power of Multimedia in Communications - Atlanta - details

Location: City Club of Buckhead

Thu, May 9, 13, 08:00 ET

Social Media Marketing Summit for Law Firms - New York - details

Location: The Graduate Center of The City University of NY

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Online Newsroom Best Practices

Optimizing Press Releases: SEO is Now About Natural Writing, Social Sharing & Interesting Content

Multimedia & Broadcast PR

The rise of multimedia PR gives public relations professionals new ways to reach target audiences in non-traditional settings. At the same time, broadcast PR is driving relevant, strategic placements on television, radio and the Internet. To be sure, the rich media revolution is shaking up public relations tactics.

While the fundamentals of PR remain intact, the rules of engagement are changing. Press releases are becoming video news releases, for example, and corporate events are broadcast over the Internet. Competing for mindshare in a multimedia landscape requires a thoughtful strategy and the tools to execute it. PR Newswire’s Knowledge Center resources keep you on the forefront of this evolving area of public relations.