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The advent of social media has given rise to the connected consumer, creating a powerful - and influential - audience for today's marketers and PR pros. Communications professionals are tasked with going beyond traditional boundaries to build interaction in the holistic communications landscape, now comprised of both traditional and new media audiences. Join PR Newswire and Brian Solis, author of the book, The End of Business As Usual: Rewire The Way You Work To Succeed, as we discuss the new era of social business and the ever-changing digital landscape - and provide actionable tactics that can be applied to your own initiatives.