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Marketing the Web 2.0 way is not just about capturing eyes and ears – it's about capturing and sustaining the hearts and minds of your most passionate customers. While most companies have built Facebook fan pages as a way to engage audiences, many have not been proactive in leveraging this channel to its full potential.Listen as we discuss lessons learned in the real world that can help improve your Facebook marketing efforts and grow your fan base, including how to encourage deep interactions with your fans and innovative ways to incorporate Facebook into your integrated marketing strategy.
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