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According to the Nielsen Company, February 2010 showed a 10.5% increase in the number of unique visitors viewing online videos when compared to 2009 figures. In addition, a 2009 Scarborough Research study, "The Power of the Hispanic Consumer Online," indicates that Hispanic Internet users are 21% more likely to download digital content than the average adult online. Given these trends it is clear that innovative online strategies will help foster interactions between your brand and Hispanic consumers. Join PR Newswire and learn how brands are successfully utilizing online video to engage Hispanic audiences.