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Riding the Social Media Wave: How Trade Show Organizers Are Utilizing New Technology to Prove ROI

Blogs, Twitter and other social media – What do event organizers need to know? How do you listen, measure and react? More than likely, your organization is already tweeting and building a presence on Facebook – the question is how are you monitoring the impact of your efforts and listening to what others are saying in the social media universe? Learn how social networks and multimedia content can be utilized to increase awareness.

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