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Social Media in the Travel Industry: A First-Class Ticket to Differentiation

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In an industry traditionally dictated by price, travel organizations around the world are utilizing social media to increase brand engagement, target new customers and strengthen consumer loyalty. With a shifting focus toward the online experience, how are travel companies best leveraging social media to convey the quality of their product and differentiate themselves in a competitive market? We explore the opportunities that exist within social media to reach key audiences in the travel sector.

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