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Social Media in the Travel Industry: A First-Class Ticket to Differentiation


In an industry traditionally dictated by price, travel organizations around the world are utilizing social media to increase brand engagement, target new customers and strengthen consumer loyalty. With a shifting focus toward the online experience, how are travel companies best leveraging social media to convey the quality of their product and differentiate themselves in a competitive market? We explore the opportunities that exist within social media to reach key audiences in the travel sector.

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