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Location: The Graduate Center of The City University of NYMost Viewed
Emerging Trends for Communications Professionals: How to Navigate the Ever-Evolving Landscape
Visual PR: Gain Greater Visibility through Multimedia
Agile Engagement Starts Here: Tuning In & Turning Up the Volume of Interaction through Active Listening
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Social Media in the Travel Industry: A First-Class Ticket to Differentiation
In an industry traditionally dictated by price, travel organizations around the world are utilizing social media to increase brand engagement, target new customers and strengthen consumer loyalty. With a shifting focus toward the online experience, how are travel companies best leveraging social media to convey the quality of their product and differentiate themselves in a competitive market? We explore the opportunities that exist within social media to reach key audiences in the travel sector.
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