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Why have so many companies taken the plunge into social media? It is through this valuable outlet that organizations are given the opportunity to connect on a more personal and human level with their customers, business associates and industry colleagues. In order to be successful, however, your brand needs an authentic voice and achieving this authenticity while holding true to your brand's message requires a careful approach. This webinar will offer valuable advice on how Twitter can help you create an authentic voice to empower your brand.