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Upcoming Events & Webinars
Thu, Mar 1, 12, 00:00 ET
San Diego Social Media Symposium - details
Location: San Diego Hall of ChampionsThu, Mar 15, 12, 08:30 ET
New York B2B Social Communications Leadership Forum 2012 - details
Location: New York University Midtown CampusWed, Mar 21, 12, 08:00 ET
Radio Ink Hispanic Radio Conference - details
Location: Hyatt Regency Mission Bay Spa & MarinaThu, Mar 22, 12, 08:00 ET
The Social Consumer 2012: Case Studies and Roundtables - details
Location: The Graduate Center of The City University of NYMost Viewed
Become a Social Media Marketing Maestro: Tips for Leading Your Orchestra through Active Listening & Engaging Content
Traditional Media vs. New Media: It's Just Media
Time is Running Out! What You Need to Know for the Approaching XBRL Deadline
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The "Spanglish" of Social Media: The Importance of Relevant Communication
The importance of relevancy in communication cannot be understated. Identifying the needs and interests of your target audience is an important first step in driving a strategic communications plan. When seeking to engage Hispanic audiences, selecting the appropriate language and tone for your message can make all the difference in achieving success. This is especially true in the world of social media. Additionally, communicators must remember that content is king and the creation of compelling content will help increase interaction with your message. Learn how to effectively plan an online communications strategy that will resonate with your core Hispanic audiences.
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