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Spurring a dynamic shift in how communicators 'earn' media, social media has drastically transformed the design and execution of a communications program. Taking note of the myriad of opportunities to directly engage with consumers, create viral content and flex their creative muscles, communicators are flipping traditional PR on its head and leveraging the new earned media opportunities. Listen as we feature the five Earnies winners who will provide insight into each of their campaign strategies. Two of our prominent Earnies judges will share what they thought were the stand-out components and unique elements of the winning campaigns, offering their expert advice for navigating the earned media landscape.