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Upcoming Events & Webinars

Thu, Oct 10, 13, 08:30 ET

Employing Visual Content for Compelling Storytelling - Boston - details

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Tue, Oct 15, 13, 13:00 ET

Financial Services Social Business Leadership Forum - Chicago - details

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Tue, Nov 12, 13, 08:00 ET

Internal Communications & Social Media Summit - New York - details

Location: The Graduate Center of The City University of NY

Wed, Dec 4, 13, 08:00 ET

The Future of Financial Services Communications- New York - details

Location: The Graduate Center of The City University of NY

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Winning Content Marketing Strategies

Rebalance Your Organization to Deliver Effective Content

Listen as Charlene Li and Rebecca Lieb, from the Altimeter Group, examine how organizations must rebalance culture, resources, personnel and operations to achieve proficiency as content creators and producers. In addition, you will also learn which content channels are on the rise as well as those on the decline.

*Attendees will receive a copy of the new Altimeter research report “Content: The New Marketing Equation”

Presenters:
Charlene Li, Founder, Altimeter Group and author of the New York Times bestseller, Open Leadership

Rebecca Lieb, Analyst, Altimeter Group and author of; Content Marketing and The Truth About Search Engine Optimization

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