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Rebalance Your Organization to Deliver Effective Content
Listen as Charlene Li and Rebecca Lieb, from the Altimeter Group, examine how organizations must rebalance culture, resources, personnel and operations to achieve proficiency as content creators and producers. In addition, you will also learn which content channels are on the rise as well as those on the decline.
*Attendees will receive a copy of the new Altimeter research report “Content: The New Marketing Equation”
Charlene Li, Founder, Altimeter Group and author of the New York Times bestseller, Open Leadership
Rebecca Lieb, Analyst, Altimeter Group and author of; Content Marketing and The Truth About Search Engine Optimization