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Just as the yin and yang are complementary opposites within a greater whole, search and social are two complementary pieces of the online puzzle. The creation of quality content that is written and placed in such a way to make it easy for audiences to find that content has always been a crucial aspect to SEO strategy. In addition, content that is engaging to the reader and enables easy sharing among social channels has become another important factor in driving SEO success. Listen as we provide valuable insight and discuss how organizations that understand and integrate social communications with their SEO strategies can create a competitive advantage and be better suited to reach their target audiences.