FAQs: PR Newswire's Flex Release™

Q) What is the Flex Release™?
A) The Flex Release™ allows users to build their own basic multimedia communication tool via PR Newswire's Online Member Center.

Q) How can I order a Flex Release™?
A) You can order a Flex Release™ through PR Newswire’s Online Member Center (OMC). It can be ordered via The Flex Release™ order form located under the Orders > Multimedia subtab or via the Quick Start Order on the home page.

Q) What is the turnaround time for a Flex Release™?
A) The average Flex Release™ turnaround time is three to four hours. Actual turnaround time will depend on the multimedia assets utilized and the length of the news release.

Q) Who processes the Flex Release™?
A) All processing for the Flex Release™ (news release, photos, videos, etc.) is handled by our Multimedia Desk in our state-of-the-art Cleveland bureau.

Q) Can a Flex Release™ be used in place of an earnings release?
A) The Flex Release™ currently cannot be used in place of an earnings release.

Q) What do I need to upload when assembling a Flex Release™?
A) It is recommended that you follow this guide: http://services.prnewswire.com/MultiVu/PlanningYourFlexRelease.pdf. This will save you time and reduce the possibility of your session timing out.

Q) Which wire distribution is included with the Flex Release™?
A) The Flex Release™ is distributed over our US1 wire, which includes distribution to more than 5,700 media points nationwide and more than 5,000 Web sites, databases and online services, and to PR Newswire’s media-only Web site, PR Newswire for Journalists, where tens of thousands of registered journalists and bloggers generate more than one million news release views per month. It also includes Search Engine Optimization, online Visibility Reports to track the visibility and engagement of your news release.

Q) What types of files can be added to Flex Release™?
A) You can add photos, PRN-hosted and YouTube videos, logos, audio, PDFs, etc.

Q) How many assets can be used in the Flex Release™?
A) Any combination of three multimedia assets (photos, videos, audio, PDF, presentations, word processing documents, spreadsheets, etc.) can be used with your Flex Release™. Additional assets can be added for $299 each.

Q) Where will the multimedia assets from my Flex Release™ be displayed?
A) Multimedia assets will be displayed on prnewswire.com and PR Newswire for Journalists, as well as distributed to downstream sites. Up to 2,500 sites may display photos and up to 2,150 sites may display video. All other sites will receive the link to your multimedia asset so readers can click to view.

Q) Is photo distribution included with the Flex Release™?
A) One photo will receive Times Square distribution (if requested). All images will be displayed with the Flex Release™ on prnewswire.com and PR Newswire for Journalists and up to 2,500 downstream sites.

Q) What are the specs for Flex Release™ photos?
A) The preferred format for Flex Release™ photos is JPG format, 300 dpi, 9 inches on the longest side. A caption is required (limited to 80 words/2000 characters). Also, if you choose to have your photo distributed to the Reuters Sign in Times Square, you will need to include a Times Square headline (limited to 80 characters including spaces).

Q) Are Flex Releases™ optimized for sharing via social media?
A) Yes. Each Flex Release™ has a social media panel at the top of the release, making it easy to share and tag for Twitter, del.icio.us, Technorati, Digg, Google, Yahoo!, reddit and newsvine. A “Forward to a friend” e-mail option for viral distribution is also included.

Q) What are the specs for Flex Release™ videos?
A) Flex Release™ videos are limited to five minutes each. Files over 100MB will need to be hosted on an FTP site (outside of the Online Member Center). A caption is required for all videos. If you choose to have your video distributed, you will need to provide an Online Video Distribution headline (50 characters). Please note: 16x9 format is preferred (4x3 format is acceptable).

We accept the following formats for video used in a Flex Release™:

MPEG1
Window Size: 512x288
Video Bitrate: 1150 kbps video
Video Codec: MPEG Layer 1
Audio Bitrate: 128k kbps audio
Audio Codec: MP3 (44kHz stereo)
Multiplexed (Muxed)

MPEG2 (4:2:2)
Window Size: 720x486
Video Bitrate: 8 Mbps video constant bitrate
Video Codec: MPEG Layer 2
Audio Bitrate: 320 kbps audio
Audio Codec: MP3 (44kHz stereo)
Multiplexed (Muxed)

Windows Media 9
Window Size: 512x288
Video Bitrate: 500 kbps video
Video Codec: Windows Media 9
Audio Bitrate: 128 Kbps audio
Audio Codec: Windows Media 9 – Voice or Music (44kHz stereo)

QuickTime 7
QuickTime 7 Pro Video using the iPod export settings work best
Window Size: 512x288
Video Bitrate: 600 kbps video
Video Codec: MPEG Layer 4 (H.264)
Audio Bitrate: 128 kbps audio
Audio Codec: AAC (44kHz stereo)

Q) How should Flex Release™ files be named?
A) All Flex Release™ file names must be lowercase and there must not be any spaces or illegal characters, such as dollar signs, percentage signs, slashes or asterisks. In place of spaces, please use underscores or dashes ( _ or - ).

Please begin the name of the file with your account number followed by short description and the date.
A good file name would be: 999999-Acme-Commercial-12-11-09.mpg
A bad file name would be: Acme Commercial 12 11 09.mpg

Q) What type of reporting is included with the Flex Release™
A) The Flex Release™ receives the same reporting as a US1 release, including PR Newswire’s online Visibility Reports, which tracks the visibility and engagement of your news release and views of your multimedia assets.