Find insights tailored to your role

WHITE PAPER

Brand Monitoring for the C-Suite: Delivering Actionable Business...

There is a lot more to monitoring your brand than setting a few alerts with a...

MEDIA MOVES

WHITE PAPER

How Buyer 2.0 Affects Communication & Demand Generation Strategies

Speed and agility are essential to understanding—and...

WHITE PAPER

The Earned Media Domino Effect

Earned media is an integral piece of the communications mix for every...

WHITE PAPER

Matching Measurement to Medium: Press Release Metrics across Channels

PR and corporate communications professionals have a lot of...

WHITE PAPER

How to Handle Tough Questions from the Media

Nothing creates media excitement like a crisis, so chances are if...

WHITE PAPER

Relationships & Discoverability: Earning More Media for Your Clients

Content in all its forms—white papers, webinars, blog posts, speeches,...

WHITE PAPER

PR & Demand Generation: PR's Big Data Opportunity

It is becoming easier every day for people to access the kind of information...

WHITE PAPER

PR Is Changing - Is Your Talent Keeping Up?

According to the 2014 World Report, the PR industry grew 11% in 2013, up from...

WHITE PAPER

Meeting Demand: A Guide to Becoming a Data-Driven CMO

New technologies, unprecedented access to information, and changing buyer...

WHITE PAPER

Defining the Metrics that Will Demonstrate ROI to Clients

Before launching into any PR program, your first step should always be to...

WHITE PAPER

Connecting Product Marketing and Demand Generation

The best product marketers nurture your relationships with both their product...

WHITE PAPER

Corporate Communications: The New, Indispensable Resource for Demand...

When it comes to planning demand-generation programs and campaigns, the...

WHITE PAPER

MarketResearch.com Boosts Visibility & Revenue: A Content Distribution...

MarketResearch.com’s business is content. With a steady stream of new...

WHITE PAPER

Evolution of PR’s Role in the Marketing Funnel

PR—the practice of connecting organizations with key audiences,...

WHITE PAPER

Enhancing Digital Marketing ROI with PR Content & Metrics

Until recently, linking PR activities to the bottom line has been quite a...

WHITE PAPER

Engage in Social Conversations around a Brand

Social media engagement is inevitable for brands that have invested the time...

WHITE PAPER

Advanced Content Distribution: Optimizing to Go Beyond the Basics

For the majority of communicators, a desired outcome of a press release is...

WHITE PAPER

Coaching Your Account Teams to Get the Data They Need

It’s vital for agency account teams to satisfy client expectations and...

WHITE PAPER

Leveraging Social Media to Build Brand Strategy

We are inundated by information via social media channels. The massive...

WHITE PAPER

Best Practices for Showcasing & Protecting Your Brand

As content is developed and rolled out across multiple channels and social...

WHITE PAPER

Content Distribution: The Edge in Achieving Client Communication Goals

While much attention is paid to the creative aspects of a con­tent...

    Loading...