Public Relations

Find insights tailored to your role

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Brand Monitoring for the C-Suite: Delivering Actionable Business...

There is a lot more to monitoring your brand than setting a few alerts with a...


MEDIA MOVES


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The Earned Media Opportunity: Actionable Insights from Marketing Leaders

Many marketers know that customers and prospects value earned media as a...


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Making the Most of Your Video Production Budget

In a media saturated world, video content continues to break through the...


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Video in Multichannel Campaigns: Your Guide to Maximizing Reach & Results

Nowadays it seems like video content surrounds us wherever we are....


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Video Production Boot Camp: What You Need to Know for Your Next Production

When developing your next marketing campaign, video is no longer a...


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Maximizing Your Budget with Media Tours

There are many factors in planning a Satellite Media Tour (SMT) that will...


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Beyond Broadcast: Extending the Reach of Your Media Tour & Maximizing...

A Satellite Media Tour (SMT) is an optimal way to put your campaign at the...


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Media Tour Boot Camp: What You Need to Know to Get Your Story on TV – and...

If you are trying to drum-up publicity and buzz for your next campaign,...


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Execute PR Plans Better through Continuous Measurement and Analysis

Thanks to new technologies and other advances in communications, marketing...


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Media Targeting & Database Solutions Buyer’s Guide

Media coverage drives business results, and in a fragmented media landscape...


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Media Monitoring Solutions Buyer’s Guide

Media monitoring can be overwhelming. Gathering metrics, analyzing the data...