Find insights tailored to your role

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Brand Monitoring for the C-Suite: Delivering Actionable Business...

There is a lot more to monitoring your brand than setting a few alerts with a...

USER GUIDE

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Crisis Communications Planning in the Social Media Age

Dealing with a crisis is never easy, but it’s always more manageable...

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Justifying a Media Monitoring Service

Consider the steps involved in compiling a clipbook, or in manually...

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Monitoring Your Brand Across the Web

With so many venues to monitor – including social media, blogs,...

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Proving It: Going from Press Release Performance to Measuring Brand...

Just as the strategies and tactics you use to help your clients improve brand...

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Client Motivations, Expectations & Results: Managing the B2B and B2C...

For most agencies, client rosters are a mix of business-to-business (B2B) and...

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Brand Exposure: Media Monitoring & the Bottom Line

The rise of digital media has dramatically changed what companies need and...

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Brand Monitoring for the C-Suite: Delivering Actionable Business...

There is a lot more to monitoring your brand than setting a few alerts with a...

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The New PR Agency Benchmarks for Demonstrating Value to Clients

The swift evolution of the media market, social media channels and how people...

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Buyer’s Guide: Press Release Service Providers

If you’re publishing news releases, driving discovery of those...

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Setting the Record Straight: Press Releases that Stand Out in the Digital...

Press releases are among the most widely used tools that PR professionals...

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Proving Value to Clients: Innovative Approaches for PR Programs

One of the most significant emerging trends in PR is the requirement to...

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Five Keys to Crafting Press Releases that Drive ‘Earned Media’

There is no shortage of information in the digital age, so while it is not...

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Get Credible: The Role of Earned Media in Inbound Strategy

While branded content and blogs serve as a good starting point in the...

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