Knowledge Center

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Upcoming Events & Webinars

Thu, Oct 10, 13, 08:30 ET

Employing Visual Content for Compelling Storytelling - Boston - details

Location: Boston Public Library

Tue, Oct 15, 13, 13:00 ET

Financial Services Social Business Leadership Forum - Chicago - details

Location: University Center Conference Chicago

Tue, Nov 12, 13, 08:00 ET

Internal Communications & Social Media Summit - New York - details

Location: The Graduate Center of The City University of NY

Wed, Dec 4, 13, 08:00 ET

The Future of Financial Services Communications- New York - details

Location: The Graduate Center of The City University of NY

View All Upcoming Events & Webinars

Trade Show Marketing & PR

Tradeshow marketing and PR is changing in step with the communications revolution. Traditional marketing tools can still be effective, but driving awareness of events and exhibits is more challenging than ever in a clutter of competitive communications. The most effective tradeshow marketing and PR programs leverage multimedia assets to deliver real value to a show or exhibit by engaging target audiences with compelling messages and relevant information.

The key to success in tradeshow marketing and PR is communications that simultaneously educate and motivate target audiences to attend the event – and effectively reaching those who couldn’t attend. PR Newswire’s Knowledge Center resources tap into 18 years of experience in trade show marketing and PR to offer you sound practices and thought leadership.