Boston Public Library
Employing Visual Content for Compelling Storytelling
Time: 8:30 AM - 12:00 PM Eastern
Location: Boston Public Library, 700 Boylston Street, McKim Lower Level A, Boston, MA 02116
Registration Fee: $30
Special Offer: PR Newswire members may use promo code PRN10 to receive a discounted rate of $20.
About the Event
The presence of content in its various forms across the digital landscape has given rise to an era of instant gratification – a time where anyone can search for a topic of their choosing or send out a message through their social channels to obtain relevant information. As organizations seek to maintain visibility, share their stories and establish a connection with the digital masses consuming this information, few resources exist that are as powerful as visual, multimedia content.
Through insightful presentations this forum will highlight how leading organizations and thought leaders are leveraging visual assets and a variety of multimedia services to garner higher visibility, spark interaction, generate leads and build loyalty. The conversation will explore how the use of visuals and storytelling are going to play an even deeper role in how businesses and organizations create experiences with their audiences throughout the buying cycle.
Andrew Davis, Author of Brandscaping: Unleashing the Power of Partnerships
Kirby Wadsworth, Chief Marketing Officer, Limelight Networks
Tom Weisend, Vice President User Experience, Rue La La
Jennifer Zeis, Media Relations Manager, The New England Journal of Medicine
Michael Morrison, Media Relations Manager, Massachusetts General Hospital
Michael Pranikoff, Global Director - Emerging Media, PR Newswire
Additional speakers to be confirmed