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From Chaos to Preparedness: What to Do Before, During & After a Crisis - Dallas

Thu, Sep 23, 10, 11:00 ET

Maggiano's Northpark


Much goes into building a reputation, but one tiny spark can cause a veritable blaze that will destroy a brand. Products are recalled, executives use poor judgment, security is breached, customer complaints go viral, finances are questioned -- the list goes on and on.

No matter the size of your organization, bad news can hit at any hour of the day or night. The need to be prepared is imperative and the importance of effective communication both during and after a crisis can't be understated.

Join PR Newswire & Pierpont Communications for an insightful discussion that will help you take the appropriate steps to plan your crisis communications strategy.

Through first-hand experience our panel will address how to:

  • Keep your communications clear, consistent and concise
  • Engage employees as brand ambassadors
  • Utilize social media to your advantage
  • Turn a crisis into a time of growth and improvement


Moderator:
Michelle Metzger, Vice President, Pierpont Communications

Panelists:
Brandy King, Senior Manager of Communications, Southwest Airlines

Brett Shipp, Investigative Reporter, WFAA-TV

Craig Vanbebber, Senior Manager, Lockheed Martin

Michael Pranikoff, Global Director - Emerging Media, PR Newswire


Date:
Thursday, September 23, 2010

Time:
Networking: 11:30 AM - 12:30 PM

Panel Discussion and Q&A: 12:30 PM - 1:30 PM


Lunch will be served during the event.


Location:
Maggiano's Northpark-Dallas
8687 N Central Expy Ste 205
Dallas, TX 75225

Click here for directions


Cost:

Complimentary


Please register below by September 17, 2010

Register

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