Much goes into building a reputation, but one tiny spark can cause a veritable blaze that will destroy a brand. Products are recalled, executives use poor judgment, security is breached, customer complaints go viral, finances are questioned -- the list goes on and on.
No matter the size of your organization, bad news can hit at any hour of the day or night. The need to be prepared is imperative and the importance of effective communication both during and after a crisis can't be understated.
Join PR Newswire & Pierpont Communications for an insightful discussion that will help you take the appropriate steps to plan your crisis communications strategy.
Through first-hand experience our panel will address how to:
Moderator:
Michelle Metzger, Vice President, Pierpont Communications
Panelists:
Brandy King, Senior Manager of Communications, Southwest Airlines
Brett Shipp, Investigative Reporter, WFAA-TV
Craig Vanbebber, Senior Manager, Lockheed Martin
Michael Pranikoff, Global Director - Emerging Media, PR Newswire
Date:
Thursday, September 23, 2010
Time:
Networking: 11:30 AM - 12:30 PM
Panel Discussion and Q&A: 12:30 PM - 1:30 PM
Lunch will be served during the event.
Location:
Maggiano's Northpark-Dallas
8687 N Central Expy Ste 205
Dallas, TX 75225
Click here for directions
Cost:
Complimentary
Please register below by September 17, 2010
Fill out a PR Newswire membership form or contact us at (888) 776-0942.
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