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Upcoming Events & Webinars
Thu, Oct 10, 13, 08:30 ET
Employing Visual Content for Compelling Storytelling - Boston - details
Location: Boston Public LibraryTue, Oct 15, 13, 13:00 ET
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Location: University Center Conference ChicagoTue, Nov 12, 13, 08:00 ET
Internal Communications & Social Media Summit - New York - details
Location: The Graduate Center of The City University of NYWed, Dec 4, 13, 08:00 ET
The Future of Financial Services Communications- New York - details
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How Top Performing B2B Companies Harness the Power of Precision Marketing
Thu, Mar 24, 11, 13:00 ET
Time: 10:00 AM Pacific, 11:00 AM Mountain, 12:00 PM Central, 1:00 PM Eastern
All webinar attendees will receive a complimentary Gleanster benchmark report on B2B Precision Marketing.
Today, the technologies, processes and analytic capabilities that enable precision marketing in a business-to-business context are rapidly evolving. At the same time, more companies are coming to embrace the power of precision marketing in their incessant quest to improve overall marketing performance.
Learn how top performing B2B companies:
- Attract, retain and increase the value of profitable customers
- Capture, integrate, enhance, analyze and at upon firmographic data
- Implement not only the right technologies, but also the right business process, organizational resources and performance metrics.
Presenters:
Jeff Zabin, Research Director, Gleanster
David Cliche, former VP of Global Marketing (and now SVP of Alliances) at Aon Corporation
Jeffrey Hayzlett, Author, The Mirror Test: Is Your Business Really Breathing? & Former CMO, Kodak
George Stenitzer, Vice President, Marketing, Tellabs & Co-chair, Business Marketing Association
Register Now>>
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