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Upcoming Events & Webinars
Tue, Mar 19, 13, 13:00 ET
Social & Mobile Financial Services Leadership Forum - Boston - details
Location: CommunispaceThu, Mar 28, 13, 08:30 ET
How to Employ Multimedia Content for Compelling Storytelling - San Francisco - details
Location: UBM TechTue, Apr 2, 13, 13:00 ET
Wealth Management & Social Media Leadership Forum - New York - details
Location: The McGraw-Hill Conference CenterWed, Apr 17, 13, 08:00 ET
Content Marketing Summit New York - details
Location: The Graduate Center of The City University of NYWed, Apr 24, 13, 08:30 ET
Visual Storytelling: The Power of Multimedia in Communications - Atlanta - details
Location: City Club of BuckheadThu, May 9, 13, 08:00 ET
Social Media Marketing Summit for Law Firms - New York - details
Location: The Graduate Center of The City University of NYMost Viewed
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Optimizing Press Releases: SEO is Now About Natural Writing, Social Sharing & Interesting Content
How Top Performing B2B Companies Harness the Power of Precision Marketing
Thu, Mar 24, 11, 13:00 ET
Time: 10:00 AM Pacific, 11:00 AM Mountain, 12:00 PM Central, 1:00 PM Eastern
All webinar attendees will receive a complimentary Gleanster benchmark report on B2B Precision Marketing.
Today, the technologies, processes and analytic capabilities that enable precision marketing in a business-to-business context are rapidly evolving. At the same time, more companies are coming to embrace the power of precision marketing in their incessant quest to improve overall marketing performance.
Learn how top performing B2B companies:
- Attract, retain and increase the value of profitable customers
- Capture, integrate, enhance, analyze and at upon firmographic data
- Implement not only the right technologies, but also the right business process, organizational resources and performance metrics.
Presenters:
Jeff Zabin, Research Director, Gleanster
David Cliche, former VP of Global Marketing (and now SVP of Alliances) at Aon Corporation
Jeffrey Hayzlett, Author, The Mirror Test: Is Your Business Really Breathing? & Former CMO, Kodak
George Stenitzer, Vice President, Marketing, Tellabs & Co-chair, Business Marketing Association
Register Now>>
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