How to Employ Multimedia Content for Compelling Storytelling - San Francisco

Thu, Mar 28, 13, 08:30 ET

UBM Tech

Tipping the Engagement Scale in Your Favor:
How to Employ Multimedia Content for Compelling Storytelling

Time: 8:30 AM - 12:00 PM Eastern
Location: UBM Tech, 303 2nd St. 9th Floor, South Tower, San Francisco, CA 94107
Registration Fee: $40

Special Offer: PR Newswire members may use promo code PRN10 to receive a discounted rate of $30.

About the Event
The presence of content in its various forms across the digital landscape has given rise to an era of instant gratification – a time where anyone can search for a topic of their choosing or send out a message through their social channels to obtain relevant information. As organizations seek to maintain visibility, share their stories and establish a connection with the digital masses consuming this information, few resources exist that are as powerful as visual, multimedia content.

Through insightful presentations from Lou Hoffman and Jim Lin, along with a dynamic fireside chat between Michael Pranikoff and Brian Solis, this forum will highlight how leading organizations and thought leaders are leveraging visual assets and a variety of multimedia services to garner higher visibility, spark interaction, generate leads and build loyalty. During the fireside chat, Brian Solis will explore his recently released book, “What’s the Future of Business” which is available with your ticket purchase, and how the use of visuals and storytelling are going to play an even deeper role in how businesses and organizations create experiences with their audiences throughout the buying cycles..

Speakers:
Lou Hoffman, CEO, The Hoffman Agency

Brian Solis, Principal, Altimeter Group

Jim Lin, Vice President, Digital Strategist, Ketchum

Michael Pranikoff, Global Director - Emerging Media, PR Newswire