McGraw-Hill Conference Center
Time: 8:30 AM - 12:30 PM Eastern
Location: McGraw-Hill Conference Center; 1221 6th Avenue, 2nd Floor, Room 208, New York, NY 10020
Registration Fee: $195
Special Offer: PR Newswire members may use promo code PRN to receive a discounted rate of $175.
About the Event:
The internet, digital and social media has greatly extended the reach of word of mouth marketing; but, its importance still lies in its authenticity. True influencers are a brand’s customers who are getting their news and information through earned media including, friends, publishers, word of mouth, and social media platforms. According to a recent Nielsen study, 92 percent of consumers trust such earned media above other forms of advertising. Targeting and engaging these influencers means meeting their needs, empowering them, and assisting with their decisions so they have reason to endorse your brand or product.
This forum will demonstrate how leading brands and agencies are harnessing influencer marketing, what experiences they are creating for their influencers, and the results of their efforts.
Matt Armstead, CEO, Sprout It
Neil Beam, Research & Measurement Council Chair, WOMMA & Director, Client Relations, MotiveQuest
Alberto Canal, Vice President of Corporate Communications, Verizon Communications, Inc.
Sharon Vinderine, Founder and CEO, Parent Tested Parent Approved Media Inc.
For additional information, including registration details, please click here to visit the event Web site.