Pacific Northwest Integrated Communications Forum

Seattle Public Library

Time: 8:30 AM - 11:30 AM Pacific
Location: Seattle Public Library; 1000 4th Avenue, Seattle, WA 98164
Registration Fee: $50

Special Offer: PR Newswire members may use promo code PRN to receive a discounted rate.

About the Event
How can you stay on top of the latest developments in social media communications? Join PR Newswire as our great line-up presenters discuss how active monitoring of industry trends and conversations can lead to brand awareness and content marketing success.

The Pacific Northwest Integrated Communications Forum is scheduled for October 10th at 8:30 a.m. PT at the Seattle Public Library and will feature keynote speakers including Rod Brooks, VP & Chief Marketing Officer of PEMCO Mutual Insurance and Bill Cox, Senior Director of Marketing Communications of Microsoft.  They will discuss how active monitoring of industry trends and conversations can lead to content marketing success and ultimately achieve bottom-line results, as well as address the benefits of social media marketing.  Additionally, they will suggest tools to identify key social influencers and best practices to maximize the use of content as a form of currency in social media.

Following the keynote presentations, PR Newswire's Global Director of Emerging Media, Michael Pranikoff, will moderate an exciting panel of agency thought leaders in a discussion about the dynamic digital landscape and what communicators can do to stay ahead of the curve.

Moderator:
Michael Pranikoff, Global Director - Emerging Media, PR Newswire

Speakers:
Rod Brooks, VP & Chief Marketing Officer, PEMCO Mutual Insurance

Bill Cox, Senior Director, Marketing Communications, Microsoft

Jessica Evans, Senior Account Supervisor, Edelman Digital

David Patton, Editor in Chief, Waggener Edstrom/WE Studio D

Tim Fry, Executive Vice President, General Manager, Weber Shandwick