Silicon Valley B2B Social Communications Leadership Forum

Tue, Apr 19, 11, 10:00 ET

The Santa Clara Marriott

Tuesday, April 19, 2011 

Time: 10:00 AM - 1:30 PM Pacific
Location: The Santa Clara Marriott; 2700 Mission College Boulevard; Salon D&E; Santa Clara, CA 95054
Registration Fee: $100
Website: http://bit.ly/prnb2bsv

Special Offer: PR Newswire members may use promo code PRN to receive a discounted rate of $50.

About the Event
PR Newswire, in cooperation with the Business Development Institute, presents the Silicon Valley B2B Social Communications Leadership Forum, a gathering of senior marketing and communications executives from major B2B brands in the Bay area.

This half-day conference will feature case studies and leading B2B examples of how organizations effectively connect with customers, prospects, partners & members of the media through social communications.

Join representatives from today's top brands, including Cisco, UBM TechWeb, Beyond and Applied Materials, as we discuss:
 

• How B2B brands are effectively using content strategy & content marketing to attract and retain customers & prospects
• Ways in which B2B marketers are enhancing customer service through social CRM
• The role of data in helping to shape and refine one's marketing & communications strategy
• Integrating social communications into the overall marketing, communications and customer service mix
• Top platforms & technologies currently being employed for B2B social communications
• Leveraging organizational thought leadership to power social communications

For additional information, including registration details and a full speaker list, please click here to visit the event Web site.

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