Knowledge Center
- Overview
- Beyond PR Blog
- Content Marketing Strategies
- Media Management
- Investor Relations
- Online Public Relations
- Multimedia & Broadcast PR
- Small Business PR
- Trade Show Marketing & PR
- Multicultural PR
- White Papers and Case Studies
- Upcoming Events & Webinars
- On Demand Webinars
- ProfNet Connect
- MEDIAware
- Global Holiday Alert
- Frequently Asked Questions
Upcoming Events & Webinars
Wed, Jan 23, 13, 13:00 ET
The Force is With You! How to Leverage Earned Media’s Impact on Content Marketing - details
Mon, Feb 11, 13, 09:00 ET
Online Marketing Summit 2013 - San Diego - details
Location: San Diego Convention CenterMost Viewed
Optimizing Press Releases: SEO is Now About Natural Writing, Social Sharing & Interesting Content
How Public Relations Can Help Your Small Business Grow
The Communications Cycle
Most Emailed
Drive Media Interest at a Trade Show
Driving Marketing Results at Your Key Trade Shows and Events
The Force is With You! How to Leverage Earned Media’s Impact on Content Marketing
Wed, Jan 23, 13, 13:00 ET
10:00 AM Pacific; 11:00 AM Mountain; 12:00 PM Central; 1:00 PM Eastern
About the Webinar
For both PR pros and marketers alike, the content phenomenon birthed by a converged media landscape is still in its infancy. And although the phrase content marketing doesn’t include PR (also known as earned media), the connection between the two is undeniable.
Consider the fact that earned media is grounded in effective audience engagement – the very same goal of a content marketing strategy. By incorporating earned media tactics, organizations stand to reap significant gains; gains in the form of higher media coverage, expanded visibility for one’s content, improved influencer engagement and more.
Join us for this FREE webinar as we detail the ways in which organizations power and enhance their content marketing strategies through the application of earned media techniques.
During this webinar, we’ll address:
- How earned media activities align with content marketing objectives
- Why the value of PR has never been greater within an organization
- The scalability & efficiency benefits of inter-departmental alignment
Become a Member
Fill out a PR Newswire membership form or contact us at (888) 776-0942.
Custom Packages
Browse our custom packages or build your own to meet your unique communications needs.
Start today.