The Graduate Center
Time: 8:00 AM - 1:00 PM Eastern
Location: The Graduate Center of The City University of NY; 365 Fifth Avenue, (at 34th Street); Elebash Recital Hall; New York, NY 10016
Registration Fee: $195
Special Offer: PR Newswire members may use promo code PRN to receive a discounted rate of $175.
About the Event:
The seismic shift from product-focused to patient-focused communications and the rapidly evolving technology landscape including social, mobile, and digital technologies continues to accelerate the pace of change for healthcare communications. Big data is being used by the most innovative organizations to understand, target, and personalize communications with their audiences. The FDA is expected to issue its long-awaited “social media rules” in mid-2014. However, most industry analysts project the FDA will simply add some more detail to the communications rules already in place, rather than launch a major policy shift. In the interim, the industry needs to forge ahead with digital channels to achieve communications objectives.
Our industry thought leaders will discuss both strategies and tactics for communicating in this fast changing environment.
Dalal Haldeman, Senior Vice President, Marketing and Communications, Johns Hopkins Medicine
Meredith Ressi, President, Manhattan Research
Kristie Kul, Executive Vice President, Makovsky
Kirsten Axelsen, Vice President, Corporate Affairs/Policy, Pfizer
Michael Pranikoff, Global Director, Emerging Media, PR Newswire
For additional information, including registration details, please click here to visit the event Web site.