Time: 11:00 AM Pacific; 12:00 PM Mountain; 1:00 PM Central; 2:00 PM Eastern
About the Webinar
Due to a confluence of disruptions to the classic advertising and subscription revenue streams, many publishers are now open to turning content that's created or curated by corporations into a new form of advertising. The primary job for PR remains building and maintaining trusted relationships with journalists. There is an opportunity for PR professionals to now add a new dimension to their long relationship with the news media. This opportunity is centered in advertising and it combines paid and owned programming across a spectrum of publishers.
Join Steve Rubel, Edelman's Chief Content Strategist and PR Newswire's Global Director, Emerging Media, Michael Pranikoff on August 22 for a FREE webinar as they break down the new opportunities and issues associated with sponsored content.