The Social Consumer 2012: Case Studies and Roundtables

Thu, Mar 22, 12, 11:00 ET

The Graduate Center of The City University of NY

Time: 8:00 AM - 1:00 PM Eastern
Location: The Graduate Center of The City University of NY; Elebash Recital Hall
365 Fifth Avenue (at 34th Street); New York, NY 10016
Registration Fee: $195
Web site: http://www.bdionline.com/socialconsumer2012.html

Special Offer: PR Newswire members may use promo code PRN to receive a discounted rate of $175.

About the Event:
This half-day conference will showcase how leading brands are engaging with consumers through innovative social programs.

The conference will answer the following questions:

• How are brands using content strategy and content marketing as valuable currency to attract and retain customers and prospects?
• What are specific examples of how brands provide better customer service through social CRM?
• How do you embrace mobile social strategies including location-based programs to increase sales and strengthen your brand?
• How are leading brands engaging customers through social games?
• What are the best examples of how leading e-commerce brands embrace social commerce to increase sales and provide better service?
• How does Facebook’s open graph and the explosion of the “like button” impact consumer marketing?
• How do leading organizations use and integrate social data from measurement and monitoring programs to shape and refine their marketing and communications strategy?
• How do leading brands integrate social with their overall marketing, communications, and customer service platforms?

For additional information, including registration details, please click here to visit the event Web site.