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Optimizing Press Releases: SEO is Now About Natural Writing, Social Sharing & Interesting Content

Case Study: Feintuch Communications Chooses PR Newswire to Help Launch and Build Firm

Overview:
At the end of 2008, PR industry veteran Henry Feintuch began preparing the launch of his new firm, Feintuch Communications, a New York City-based strategic relations firm which helps its clients develop and implement effective business-to-business and business-to-consumer campaigns. To begin operations as a fully functional firm, he needed to determine the communications services that the firm would use for its day-to-day PR activities, including a web site solution that would automatically populate client releases to both the Feintuch web site and client web sites.

Objective:
Feintuch Communication services many types of companies from start-ups to non-profits and Fortune 500 companies in a variety of industries including technology, financial services, healthcare, and advertising/media, as well as significant international presence via its strong partnerships with many premier global firms. As a start-up PR firm with a small team of full-time professionals and a diverse book of clients, Feintuch needed a quick and easy solution to build a fully functioning, robust web site with wide newsroom functionality.

Solution:
Mr. Feintuch had enjoyed a great relationship with PR Newswire for many years, so he brought in PR Newswire to support the launch of his new firm, signing a contract before the firm was even incorporated. He selected a broad suite of services, including: MEDIAtlas, so the team could quickly and easily determine which reporters to target; ProfNet, to showcase expert sources and engage journalists working on story deadlines; and eWatch, for comprehensive monitoring of client media coverage. Feintuch also designated PR Newswire as its preferred wire service for news release distribution, and uses PR Newswire for distribution of both firm and client news. 

To build out the firm’s web site, www.feintuchcommunications.com, Mr. Feintuch enlisted The Fuel Team, a PR Newswire company. Using PR Newswire’s award-winning MediaRoom platform, The Fuel Team created a web site for Feintuch Communications that highlights Feintuch’s capabilities. Further, the web site houses a MediaRoom for each client so media can easily navigate client news and download images. According to Mr. Feintuch, “We picked MediaRoom primarily because the newsroom set-up was easy and updating it a cinch. Its breadth of features -- from automatic posting of PR Newswire releases to ease of linking to social media networks -- is second to none. We also found the reporting, email alert and RSS functions to be the ideal add-ons to expand our site’s capabilities and richness. We consider our Mediaroom a strong selling point to our clients who may not have a comprehensive newsroom on their site and therefore consider our offering a value-added service.”

Outcome:
The Feintuch Communications team found that PR Newswire’s services and web site solution fit seamlessly into its overall communications program, and the MediaRoom Webdriver Dashboard has given them the flexibility to instantly update the web site as they continue to grow and build the firm at a rapid pace.