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Mullen Advertising, for their client Men's Wearhouse, turned to PR Newswire's solutions to drive awareness around the brand's cause-marketing initiatives. In June 2012, Men’s Wearhouse was preparing to launch its Fifth Annual National Suit Drive, which collects donations of gently worn professional attire to be distributed to nearly 200 nonprofit organizations across the United States. The annual drive allows donors to transform their unwanted clothing into a fresh start for millions of unemployed Americans transitioning back into the workforce. In 2012, Men’s Wearhouse chose not to produce an SMT as they had done for the 2011 drive, opting instead to increase the number of audience impressions and maximize budget by taking its campaign message heavily into the online space. They utilized the ARC to drive their earned, paid and owned media campaign.
To read the full story, visit: Men's Wearhouse National Suit Drive - Helping Others Find Their Strong Suit