PR Newswire: news distribution, targeting and monitoring
  • Print
  • Email
  •   RSS
  • Share it  
  • Blog it  
  • Blog Search  

Upcoming Events & Webinars

Wed, Apr 23, 14, 13:00 ET

Lawyernomics 2014 - Las Vegas - details

Location: The Venetian

Thu, Apr 24, 14, 08:30 ET

Wealth Management Social Business Leadership Forum - New York - details

Location: New York University Midtown Campus

Wed, Apr 30, 14, 12:30 ET

Demand Audience Attention: Creating Your Brand's Visual Moment of Truth - Dallas - details

Location: Tollway Plaza - South Tower

Wed, May 7, 14, 11:00 ET

PRSA Portland Communicators Conference - details

Location: The Sentinel Hotel

View All Upcoming Events & Webinars

Most Viewed

How Public Relations Can Help Your Small Business Grow

Optimizing Press Releases: SEO is Now About Natural Writing, Social Sharing & Interesting Content

Managing Bad Press

Most Emailed

Optimizing Press Releases: SEO is Now About Natural Writing, Social Sharing & Interesting Content

Employing Visual Content for Compelling Storytelling - Washington DC

Communications Professionals

Looking for a convenient solution that can handle all of your communications needs? Check out our custom packages designed to support your strategic initiatives.


Case Study: MultiVu's Multimedia News Release Platform Does the 'Job' for Nevada Development Authority

Share with Twitter Share with LinkedIn

As part of its mission to attract, retain and expand the business base and to enhance the overall socioeconomic development of Southern Nevada, the Nevada Development Authority initiated a public relations and advertising campaign to expose Las Vegas and Southern Nevada as a great place to do business. The objective of the campaign was to primarily target businesses in California that were experiencing the effects of the State’s economic difficulties and the prospects of increased taxation. In particular, the aim of the program was to differentiate Nevada from California (and other states) by emphasizing that Nevada has no corporate or personal income tax, lower worker’s compensation fees and an overall friendlier business environment.

The PR team for the Nevada Development Authority, led by Q ad | pr, recognized that social media, innovative marketing techniques along with traditional PR efforts would be essential to increasing awareness for its advertising campaign. Targeting pre-existing social networks, the team elected to leverage multimedia as a format for creating online word-of-mouth excitement and as a platform for communicating key messages to traditional media targets.

To kick-off its advertising and awareness campaign, themed “Kiss Your Assets Goodbye”, the Nevada Development Authority partnered with MultiVu to create a multimedia news release (MNR) that included video and digital photo content as well as numerous social media tags enabling users to share the release via Facebook, Twitter, Digg and Equating California’s business efforts to “putting lipstick on a pig”, the video and digital photos utilized striking pig imagery to at once be humorous and eye-catching. Noteworthy was the video segment included in the MNR which portrayed a female news anchor morphing into a pig while comparing California’s business environment to Nevada’s.    

In conjunction with the MNR announcing the advertising campaign, the Nevada Development Authority coordinated a press conference at a local theatre (RAVE in Town Square) where the local media previewed the ads a day before they launched in Southern California. Additionally, the team leveraged every opportunity possible to get the word out – including the utilization of social media. They created Facebook, LinkedIn, YouTube and Twitter accounts for the Nevada Development Authority to garner fans, friends and followers online.
With the campaign underway, the Nevada Development Authority then moved its PR efforts directly to the streets of Los Angeles where it coordinated a media tour and “flash mob” at a famous landmark on Hollywood Boulevard which was posted on YouTube. A song and dance was created specifically for this campaign.

In just one month, the Nevada Development Authority received over 150 calls from California companies. To date, the PR campaign has garnered over 700,000,000 impressions. Coverage of the campaign was seen on CBS Evening News with Katie Couric, CNN with Lou Dobbs, FOX NEWS, CNBC, Associated Press, USA Today, The Washington Post, and the Los Angeles Times among many others.

“MultiVu’s MNR technology was instrumental in helping us kick-off our ‘Kick Your Assets Goodbye’ campaign because it enabled us to bring together compelling multimedia content and social media tagging in a single communications platform,” remarked Cindy Pino, director of public relations for Q ad | pr.  “Doing so allowed us to build tremendous word-of-mouth interest in the campaign which was instrumental in the Nevada Development Authority garnering widespread online and traditional media attention.”

Contact PR Newswire

Request more information

or call us at (888) 776-0942

Become a Member

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.
Start today.

Online Member Center

Not a Member?
Click Here to Join
Search News Releases
Advanced Search
  1. PR Newswire Services
  2. Knowledge Center
  3. Browse News Releases
  4. Contact PR Newswire
  5. Send a News Release