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Case Study: Princess Cruises - The Campaign to Escape Completely
When Princess Cruises was preparing to launch "The campaign to escape completely" - which offered consumers the chance to win free cruises and gifts through interactive online games and sweepstakes - they were seeking a solution that would allow them to accomplish PR goals, as well as marketing goals, as well as promote interdepartmental collaboration. When the PR rep saw the ARC, she not only recognized an opportunity to create a branded, interactive experience for their audience through multimedia content, but also the potential to achieve marketing goals and she introduced the product to her colleague and they launched their first ARC in September 2012.
To read the complete story, visit Princess Cruises Campaign to Escape Completely.
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