Given the changing media landscape, journalists are expanding the ways in which they interact with sources and PR professionals.
As the effects of the recession and the shifting media landscape continue to put an emphasis on producing more, journalists are increasingly incorporating social media into their work. Thirty-seven percent of traditional journalists report being asked to contribute to Twitter and 39% contribute to a blog as part of their expected and expanded duties, according to the 2010 PRWeek/PR Newswire Media Survey.
The survey polled 1,300 U.S. journalists working for newspapers, magazines, online news sites, TV, radio, wire services, and blogs. For the first time this year, the survey also polled 1,385 U.S. PR practitioners to get their take on how the shift in the media landscape is affecting their jobs and interaction with journalists.
This white paper will unveil the results of this insightful survey.
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