The Press Release...
Evolved.
The Multimedia News Release
A Multimedia News Release (or "MNR") is an interactive news release with video, audio, still photos, and text, as well as a growing number of other capabilities. In essence, the MNR is a "one-stop shop" for journalists, consumers, clients, investors, and anyone else who wants to get as much information as they can about a news story.
Often noted as "The Future of the Press Release," the MNR allows clients to leverage their image and brand, as well as their publicity and marketing efforts. Rather than simply reading text about a news campaign, audiences can view b-roll, listen to soundbites, view photo galleries, download related documents, and link to different sites dedicated to the story, including webcasts and home pages.
Product Features
- 3 to 5 minutes* of encoded audio and/or video in the Flash media player format, the most widely used multimedia player available today
- PR Newswire's premium national distribution, which hits over 4,000+ media outlets and 3,600+ Web sites, as well as PRNJ and it's 90,000 registered journalists
- Distributed to a host of online video portals, providing the web audience with much more than a press release
- HTML Email Distribution for up to 200 client-supplied contacts
- In-Depth Features & Information
