ATKINS ADVANTAGE® FUELS LOS ANGELES WITH 10,000 GALLONS OF FREE GAS

Residents Line Up to Fuel Both Their Cars AND Their Bodies

LOS ANGELES (Aug. 2, 2006) - Knowing that a little energy goes a long way, Los Angeles residents came today in droves to the United Oil Exxon gas station at Beverly and Fairfax to get a free fill up courtesy of the Atkins Advantage Fuels L.A. promotion. With 10,000 free gallons of gas for the taking, more than 850 drivers lined up with their access pass for free fuel - an Atkins Advantage nutrition bar.

"Los Angeles is one of the nation's most health-conscious and active cities, but its residents have some of the longest commutes and highest gas prices," said Beth Neumann, vice president and chief marketing officer, Atkins Nutritionals, Inc. "That means that fuel is in high demand for Los Angeles residents - both for their cars AND their bodies. Atkins Advantage bars are the optimal nutrition choice because they offer great taste and a nutrition advantage - more protein, more fiber and less sugar - than other top nutrition bars. With the Atkins Advantage Fuels L.A. promotion, we wanted to give Los Angeles residents the fuel they need - both for their bodies and their cars - so they can enjoy their summer activities."

Recipients of free gas also received a supply of complimentary Atkins Advantage bars, including the delicious, crunchy Chocolate Chip Granola bar. All Atkins Advantage bars and shakes now have improved taste - and they have always had optimal nutrition - more protein, more fiber, essential vitamins and minerals, lower sugar and no trans fats.

And now, for those who crave a decadent "4 p.m. pick-me-up," Atkins Advantage recently introduced a new line of Caramel bars which are just hitting shelves and have already proven to be a hit with flavors like Caramel Fudge Brownie and Chocolate Peanut Nougat.

About Atkins Nutritionals Inc.: ANI is a market-leading portable nutrition foods company offering great-tasting bars and shakes under the Atkins AdvantageŽ brand that have a proven nutrition advantage versus the competition - higher protein, fiber, vitamins and minerals, low sugar and no trans fats. Atkins Advantage nutrition bars and shakes appeal to the broad audience of healthy, active men and women who choose foods wisely to enhance their health and well-being, and are available for purchase in top retailers throughout North America. To see how Atkins Advantage is staking its claim as the new look of nutrition, visit the newly designed Web site at www.atkins.com.

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